Conceptualizing Business Analytics Challenges in the Digital Age

Study level

Master of Philosophy


Vacation research experience scheme

Topic status

We're looking for students to study this topic.


Dr Mohammad Jabbari Sabegh
Division / Faculty
Science and Engineering Faculty


The main objective of this project is to analyse what are the main challenges of business analytics and to propose methods to avoid those challenges.

As part of this project, previous studies will be reviewed to identify the challenges scholars have pointed out. A conceptual framework will then be proposed to understand these challenges and explain how they can be addressed.

Research activities

You will conduct a literature review to identify the main challenges of business analytics that previous studies have discovered.

Then you will conduct an exploratory study with practitioners to explore the reasons behind the identified challenges that may hinder the successful outcome of business analytics.

After these studies, you will propose methods of how organizations can address these challenges.


We expect that this research will lead to the production of a high-quality research paper.

Skills and experience

You need to a basic understanding about research methods such as systematic literature review and qualitative research methods.

You should have good knowledge and skills in conceptual modelings, such as data modeling.


You may be able to apply for a research scholarship in our annual scholarship round.

Annual scholarship round



Contact the supervisor for more information.