The Covid-19 pandemic is unique in the severity of its impact disrupting global supply chains, international trade and investment, health, and education. The impacts of crises are never gender-neutral, and Covid-19 is no exception. Research indicates that the pandemic has disproportionately affected women entrepreneurs who face unprecedented challenges as their firms tend to be younger and smaller. Despite the unparalleled challenges discussed, Covid-19 is likely to offer important opportunities for discerning international entrepreneurs (Zahra, 2021).
This research seeks to understand how women entrepreneurs have successfully navigated the Covid-19 pandemic to leverage new business opportunities by pivoting or shifting to a new strategy or business model. Such models often tend to be conducive to short-term survival, and long-term resilience and growth. The proposed research is important as very few studies focus specifically on gender differences in business recovery or business model pivoting following economic shocks.
You may be eligible to apply for a research scholarship.
- International business
- International entrepreneurship
- Business models
- Women entrepreneurs
Contact the supervisor for more information.