Business intelligence use

Overview

Traditionally, systems have been designed to support data entry functionalities. However, these data entry functionalities are increasingly being automated with greater emphasis placed on how to make informed decisions on the insights provided by these systems.

This resulted in the emergence of business intelligence systems.

Yet, these systems are becoming more sophisticated. They've gone from providing insights that were questioned by others to providing actionable guidance that's being largely unquestioned.

Thus, more is needed to understand how these systems should be best leveraged.

Research activities

Depending on your study level, you'll be required to undertake a variety of activities, including:

• undertaking a comprehensive review of IS literature to understand the progression of use with respect to different system types
• developing a model incorporating the findings of the review to identify how these systems should be best leveraged
• conducting empirical research (e.g., case study, surveys) to further refine the model.

Outcomes

The objective of this research is to understand the evolution of system use and develop a pathway forward for how use would likely be conceptualised with contemporary information systems.

Skills and experience

To be considered for this research project, the following skills are necessary:

• high English proficiency
• capable at analysing and integrating large bodies of text
• Knowledge of organizational information systems (e.g. business intelligence and enterprise systems)
• Prior experience or knowledge on how to conduct case studies or survey research (PhD applicants)

Keywords

• business intelligence
• use
• users

Contact

Contact the supervisor for more information.