Social network platforms support creation and exchange of user-generated content.
However, some have had growth in users and the amount of information exchanged, while many others did not witness significant growth. This is amongst several different types of social networks that have launched more than a decade ago.
If we're going to design an effective social network platform that meets user's expectations, what are the affordances and design features of the platform that promote growth?
This project requires a literature review as well as empirical data collection and analysis. This could be done through interviews with users or managers and through design workshops or surveys.
The project should contribute to theory, practice and methodology on affordance, features and the value-based design of social media platforms.
Skills and experience
To be considered for this research project, we expect you to have skills and/or experiences in:
- literature review
- empirical data collection and analysis.
You may be able to apply for a research scholarship in our annual scholarship round.
Contact the supervisor for more information.