Consumers online more than ever

According to the Digital 2019 Report Australia, Australian consumers are prepared to search, spend and engage online across tablet and mobiles socially within their consumer purchase experiences. With Facebook, Instagram and Twitter also having solid active user bases, commercial organisations are looking to tap into social media data related to their products.

Crystal clear social media reporting

The Digital Observatory worked with pharmaceutical company Kobayashi Healthcare Australia to provide an independent critical analysis of one of its product’s digital presence within social media platforms – the ’Clearwipe’ brand of eyeglass lens cleaner.

Researchers examined issues related to the Clearwipe brand in the Australian market and provided key insights within social media.

In conjunction with Associate Professor Shane Mathews from QUT Business School, the Digital Observatory:

  • examined public sentiment (neutral, positive and negative) to the Clearwipe brand across Twitter, Instagram, Facebook, blogs and forums over time
  • identified key influencers
  • provided a timeline of key events
  • noted online discussion discourse related to the product category, and its competitors
  • made recommendations on how the company could build the brand and influence online purchase decisions.

Media releases

New QUT research catapults forward

High-tech textiles, robotic water quality monitoring and using drones to fix solar panels are among the eight innovative research projects to receive funding totalling $326,000 as part of QUT’s Catapult 2020 program.

QUT announces COVID-19 responses and developments

QUT Vice-Chancellor and President, Professor Margaret Sheil, today outlined to staff the university’s response to the challenges presented by COVID-19 as well as measures to position the university for a strong recovery in a fundamentally changed world.

Contact us

Digital Observatory

Level 8, P Block
Gardens Point
2 George St
Brisbane QLD 4000 Australia

Postal address

Digital Observatory
Institute for Future Environments
GPO Box 2434
Brisbane QLD 4001

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