QUT Entrepreneurship's FUEL is a 5-week, part-time innovation program that will give you the processes and tools to take a problem to prototype.
This project-based program applies the design-led process of understanding the problem, generating solutions, and developing/testing prototypes in order to meet the needs of your target customers.
Key learnings include:
Understanding the problem space: engage in research and analytical techniques that help explore the needs and goals of your target audience.
Creative Action: translate data into insights to help with concept ideation, prioritisation and visual representation of solutions.
Prototyping: develop and gain proficiency in creating mockups, wireframes, and prototypes.
Optimisation: reiterate design concepts based on feedback and testing to optimise and improve usability, desirability and feasibility of your final design solution.
Module 1: Principles, Processes & Validation - adding fuel to your tank
- key methodologies
- secondary to primary research
Module 2: Developing Insights
- affinity mapping
- empathy mapping
- customer journeys
Module 3: Ideas and Concepts - half-tank milestone
- features & user flows
- design & sketching
Module 4: Building & Testing Prototypes
- wireframes and prototyping
- usability testing
- case study prep and pitch presentation - Full Tank!
Format: Classroom, in person on campus
Dates: Wednesdays, 31 March, (mid sem break), 14 April, 21 April & 28 April