Impressive retail window displays can attract attention and increase sales, but can one be constructed with a limited budget and recycled materials?
QUT interior design students will find out as they collaborate with Fortitude Valley design store 'artisan' in anticipation of its first public exhibition opening for 2013 on March 7.
The Window Project is an initiative conceived by the QUT School of Design Interior Design discipline to open up opportunities for design students to work collaboratively on small-scale retail and exhibition design briefs for local community, industry and business clients.
First implemented in 2012, the project offers students the opportunity to gain real world experience working on projects in line with artisan's exhibition and retail program. Artisan showcases some of Australia's best craft and design and also supports emerging talent.
Fourth year interior design student Stephanie Manieri is leading a rotating team of students. Ms Manieri knew she had to get involved as soon as she discovered the project last year.
"The physical promotion of The Window Project around campus in 2012 was limited. But due to the incredible designs the students produced, other students, including myself, certainly knew about it and were envious of the opportunity," Ms Manieri said.
Over a six week period, students will work alongside artisan staff to develop and implement a design consistent with the store's philosophies and to promote their exhibitions. Students will have access to artisan stock and a budget of just $250.
"The teams working on The Window Project will have exposure to collaboration with design teams, sourcing of materials, adhering to budget, constructing and installing, and most importantly, satisfying the clients. For some, this will be the first time a drawing has become a reality," Ms Manieri said.
QUT Interior Design lecturer, Natalie Wright, has fostered the relationship with artisan, allowing the collaboration to continue into its second year.
"Natalie is very committed not only to the project, but for students to become engaged with real world application of design, participating and contributing to the wider community and fundamental networking with designers," Ms Manieri said.
The first Window Project exhibition for the year will be on display at artisan from 7 March 2013, 381 Brunswick Street, Fortitude Valley.
Window Project leader and fourth year QUT interior design student Stephanie Manieri.
Creative Industries Faculty
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