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Master of Business (Strategic Advertising)

Australia and New Zealand International
You are viewing Australian and New Zealand students' course information. You are viewing International students' course information.
You are viewing Australian and New Zealand students' course information. You are viewing International students' course information.
Campus
Gardens Point
External
Duration
1.5 years full-time
3 years part-time
1.5 years full-time
Entry
February and July
February and July
CRICOS
085448J

Why choose this course?

This course is designed to extend your real-world strategic advertising knowledge and skills.

The advertising study area is focused on equipping you with an understanding of crucial advertising theory and contemporary practice. It will empower you with critical thinking, problem solving and a strategic insight to face real world challenges and diverse business issues in the area of account service, planning, media, creative and digital advertising.

In undertaking this study area you will also acquire effective professional communication and intercultural skills to work collaboratively with the advertising industry across diverse national and international business contexts.

Real-world learning

Developed in consultation with industry, our programs incorporate real-world case analysis, activities and workplace projects. You will also benefit from meaningful connections with industry leaders and practitioners as they share their insights into essential skills and attributes needed for professional practice.

You will learn how to exercise creativity, independent judgement and critical reflection, to plan, design, adapt and implement strategies and solutions that contribute to real world business practice and research.

Your knowledge and research skills are taken to an advanced level in the capstone unit of this course. This unit comprises a workplace experience project or a business case project.

Highlights

  • This 2 year program can be completed in 1.5 years if you have a bachelor degree in business or a related field. See entry requirements for details.
  • Hone your analytical, decision-making, communication and problem solving skills to advance your career
  • Study the elements of advertising, including understanding consumers, creative and media strategy, campaign planning and research.
  • Study copywriting and art direction, consumer behaviour, media strategy, contemporary issues in advertising, marketing and survey research
  • Your knowledge and research skills are developed throughout the course and taken to an advanced level in the capstone unit, which can comprise a workplace experience project or business case project
  • Prepares you for a career as an advertising manager, planner or researcher, media sales representative or copywriter
  • Find out more at our upcoming MBA and Postgraduate Business Information Event.

Highlights

  • This 2 year program can be completed in 1.5 years if you have a bachelor degree in business or a related field. See entry requirements for details.
  • Hone your analytical, decision-making, communication and problem solving skills to advance your career
  • Study the elements of advertising, including understanding consumers, creative and media strategy, campaign planning and research.
  • Study copywriting and art direction, consumer behaviour, media strategy, contemporary issues in advertising, marketing and survey research
  • Your knowledge and research skills are developed throughout the course and taken to an advanced level in the capstone unit, which can comprise a workplace experience project or business case project
  • Prepares you for a career as an advertising manager, planner or researcher, media sales representative or copywriter
  • Find out more at our upcoming MBA and Postgraduate Business Information Event.

What to expect

The real world of advertising involves strategy, planning and creativity. If you are looking to freshen up your skills or move into advertising, QUT offers you a choice of programs with an opportunity to do both.

Advertising professionals communicate skilfully through various media the products and services offered by an organisation. Informational and often considered a persuasive marketing tool, advertising may be used in combination with other marketing tools, such as promotions or publicity. The strategic advertising major focuses on the management of the advertising function, including understanding consumers, creative and media strategy, campaign planning and research.

QUT’s Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs. The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience.

Flexible delivery

Units in this postgraduate program are delivered using a mix of face-to-face, online and blended learning technologies. All course materials are placed online including course lecture materials, practical session guides, readings and help guides.

International double masters program

If you would like to attain two internationally accredited masters in about the same time that it would normally take you to get one, you may consider our international double masters program. In an exchange study, you complete part of your degree at one of two leading institutions in Europe. Through cross-crediting of your course content, you are able to obtain the full degrees from both institutions – and you may be able to complete the double degree in the same time that it would take you to complete your QUT Master of Business program. For more information, visit international double degrees.

Business advantage

The QUT Business School’s Business Advantage program is a free program offered to all business students. It can help you develop skills through interaction, discussion, cooperation and debate with other students and leaders from business, government, education and community sectors. The program includes: guest presentations from inspiring industry, community and university leaders; sessions focused on specific social and professional skills; challenging interaction aimed at developing skills through new experiences; and provides a certificate of completion for you to include in your resume or portfolio. Not only does this program offer you excellent networking opportunities, but also the opportunity to gain highly relevant experiences and skills that you can apply throughout your career.

Career outcomes

Career outcomes

As a QUT advertising graduate, you could work as an advertising manager, planning and controlling the advertising for your employer and liaising with advertising agencies. You may work as an advertising planner or researcher, or within the media as a sales representative or copywriter.

Careers in advertising agencies include account manager, creative manager, media buyer or in production roles.

Early exit

Students may exit from the Master of Business (BS11) at the following stages, once those particular course requirements have been met:

  • Graduate Diploma of Business (BS79) (Study Area A)
  • Graduate Certificate in Business (BS39) (Study Area A).

Possible careers

  • Account Executive
  • Advertising Professional

Requirements

Course code
BS11
CRICOS code
085448J
Campus
  • Gardens Point
  • External
Duration
  • 1.5 years full-time
  • 3 years part-time
  • 1.5 years full-time
Entry
  • February and July
  • February and July

Academic entry requirements

Master of Business - 1.5 year program

A completed recognised bachelor degree in business or related field with a minimum grade point average of 4.0 (on QUT's 7 point scale).

Master of Business - 2 year program

A completed recognised bachelor degree (or higher award) in any discipline with a minimum grade point average of 4.0 (on QUT's 7 point scale).

Note: You don't need to apply for the 1.5 year program. You'll be automatically assessed for eligibility as part of QUT's application for admission process.

 

Minimum academic requirements

Academic entry requirements

As part of QUT's application for admission process, you will be automatically assessed for the 1.5 year program.  If you wish to be considered for the 2 year program only, please indicate this on your application form.

Master of Business - 1.5 year program

A completed recognised bachelor degree in business or related field with a minimum grade point average of 4.0 (on QUT's 7 point scale).

Master of Business - 2 year program

A completed recognised bachelor degree in any discipline with a minimum grade point average of 4.0 (on QUT's 7 point scale).

Pathway

Graduate Certificate in Business and Communication: Applicants with an overall IELTS score of 6 (Reading and Writing no less than 5.5 and no other sub-score below 5) (or accepted equivalent) may be considered for the Graduate Certificate / Masters pathway.

Minimum English language requirements

Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.

Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, Singapore, South Africa, United States of America and Wales.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

We accept English language proficiency scores from the following tests.

English Test Overall Listening Reading Writing Speaking
Cambridge English Advanced (CAE)
Test must be taken within 2 years of commencement at QUT. You must provide your Cambridge English Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry.
176 169 169 169 169
IELTS Academic
Test must be taken within 2 years of commencement at QUT.
6.5 6 6 6 6
Pearson PTE (Academic)
Test must be taken within 2 years of commencement at QUT. Please assign your test to QUT in your Pearson profile.
58 50 50 50 50
TOEFL iBT
Test must be taken within 2 years of commencement at QUT.
79 16 16 21 18

Don't have the English language score you need? We can help!

We offer English language programs to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Haven't completed an English language test? We can help!

If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre

Advanced standing

Students who have articulated from the Graduate Certificate in Business (Strategic Advertising) may receive exemptions for up to 48 credit points.

Advanced standing may also be available to students who have studied a related postgraduate program with another institution within the last five years.

Recognition of prior learning

If you hold a recognised undergraduate degree, in a related discipline study area, your experience in our Master of Business program will be tailored to your learning needs.

Your work experience in a related field may also be considered for recognition of prior learning.

Fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2019

2019: $27,200 per year full-time (96 credit points)

2019

2019: $31,700 per year full-time (96 credit points)

Student Services and Amenities Fee

You may need to pay the Student Services and Amenities Fee (SSAF) as part of your course costs.

Scholarships

You can apply for scholarships to help you with study and living costs.

Browse all scholarships

Equity scholarships scheme

A scholarship for low-income students studying in any faculty.

Scholarship eligibility
Struggling financially

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How to apply

Follow our step-by-step applying guide to make sure your application is complete, giving you the best chance of getting in.

How to apply

How to apply

Follow our step-by-step applying guide to make sure your application is complete, giving you the best chance of getting in.

How to apply

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