Skip to content

Master of Business (Integrated Marketing Communication)

Australia and New Zealand International
You are viewing Australian and New Zealand students' course information. You are viewing international students' course information.
You are viewing Australian and New Zealand students' course information. You are viewing international students' course information.
Campus
Gardens Point
Campus
Gardens Point
Duration
1.5 years full-time
3 years part-time
1.5 - 2 years full-time
Delivery
On-campus or external
Delivery
On-campus or external
Course starts
February, July and November
February, July and November
CRICOS
085448J

Part-time residing offshore or part-time residing in Australia: only available to international students onshore on a visa other than a student visa that entitles the holder to study.

Online - Residing offshore; or Online - Residing in Australia: only available to international students onshore on an Australian government visa other than a student visa that entitles the holder to study.

Highlights

  • This 2 year program can be completed in 1.5 years if you have a bachelor degree in business or a related field. See entry requirements for details.
  • Hone your analytical, decision-making, communication and problem solving skills to advance your career
  • Develop knowledge of strategic integration of public relations, advertising, promotion, direct marketing and personal selling
  • Study advertising management, consumer behaviour, marketing management, public relations management and survey research
  • Your knowledge and research skills are developed throughout the course and taken to an advanced level in the capstone unit, which can comprise a workplace experience project or business case project
  • Prepares you for a career in consultancies, government or private sector organisations, working in publicity, event management, brand management, advertising or direct marketing
  • Find out more at our upcoming MBA and Postgraduate Business Information Events.

Highlights

  • This 2 year program can be completed in 1.5 years if you have a bachelor degree in business or a related field. See entry requirements for details.
  • Hone your analytical, decision-making, communication and problem solving skills to advance your career
  • Develop knowledge of strategic integration of public relations, advertising, promotion, direct marketing and personal selling
  • Study advertising management, consumer behaviour, marketing management, public relations management and survey research
  • Your knowledge and research skills are developed throughout the course and taken to an advanced level in the capstone unit, which can comprise a workplace experience project or business case project
  • Prepares you for a career in consultancies, government or private sector organisations, working in publicity, event management, brand management, advertising or direct marketing
  • Find out more at our upcoming MBA and Postgraduate Business Information Events.

Why choose this course?

This course is designed to extend your real-world integrated marketing communication knowledge and skills. You will acquire the skills to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate.

In undertaking this study area you will also acquire the necessary skills and knowledge to make decisions on planning, research and execution of integrated marketing communication programs to address real business needs.

Real-world learning

Developed in consultation with industry, our programs incorporate real-world case analysis, activities and workplace projects. You will also benefit from meaningful connections with industry leaders and practitioners as they share their insights into essential skills and attributes needed for professional practice.

You will learn how to exercise creativity, independent judgement and critical reflection, to plan, design, adapt and implement strategies and solutions that contribute to real world business practice and research.

Your knowledge and research skills are taken to an advanced level in the capstone unit of this course. This unit comprises a workplace experience project or a business case project.

What to expect

If you are interested in advertising, promotions or communications, you should consider an integrated marketing communication (IMC) major.

IMC focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences.

QUT’s Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs. The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience.

Flexible delivery

Units in this postgraduate program are delivered using a mix of face-to-face, online and blended learning technologies. All course materials are placed online including course lecture materials, practical session guides, readings and help guides.

International double masters program

If you would like to attain two internationally accredited masters in about the same time that it would normally take you to get one, you may consider our international double masters program. In an exchange study, you complete part of your degree at one of two leading institutions in Europe. Through cross-crediting of your course content, you are able to obtain the full degrees from both institutions – and you may be able to complete the double degree in the same time that it would take you to complete your QUT Master of Business program. For more information, visit international double degrees.

Business advantage

The QUT Business School’s Business Advantage program is a free program offered to all business students. It can help you develop skills through interaction, discussion, cooperation and debate with other students and leaders from business, government, education and community sectors. The program includes: guest presentations from inspiring industry, community and university leaders; sessions focused on specific social and professional skills; challenging interaction aimed at developing skills through new experiences; and provides a certificate of completion for you to include in your resume or portfolio. Not only does this program offer you excellent networking opportunities, but also the opportunity to gain highly relevant experiences and skills that you can apply throughout your career.

Careers and outcomes

Careers and outcomes

You will have the opportunity to take a contemporary qualification into the marketplace. Many graduates begin in consultancies as account executives or in government or private sector organisations performing a variety of roles from publicity through to events management, product launches and brand management. Agency positions for graduates include account managers in advertising, direct, digital and emarketing as well as media roles. Company positions for graduates often include advertising, direct marketing and product management. You then have the opportunity to progress to senior consultant or be part of the senior management team within organisations as part of the strategic planning process.

Early exit

Students may exit from the Master of Business (BS11) at the following stages, once those particular course requirements have been met:

  • Graduate Diploma of Business (BS79) (Study Area A)
  • Graduate Certificate in Business (BS39) (Study Area A).

 

 

Possible careers

  • Marketing Officer/Manager
  • Public Relations Officer/Consultant

Details and units

The Master of Business is designed in three blocks of study:

1. Foundation studies (48 credit points)
2. Discipline studies (96 credit points)
3. Complementary studies (48 credit points)

Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.

Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7point scale) will undertake 144 credit points of study in their course.

The enrolment program students will undertake will depend on their prior study:

• Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.

• Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.

Students will be able to access course progression advice from the School of Advertising, Marketing and Public Relations.

 

The Master of Business is designed in three blocks of study:

1. Foundation studies (48 credit points)
2. Discipline studies (96 credit points)
3. Complementary studies (48 credit points)

Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.

Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7 point scale) will undertake 144 credit points of study in their course.

The enrolment program students will undertake will depend on their prior study:

• Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.

• Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.

November admission is dependent on your educational background and program duration, please refer to the Course structure Summer Semester (November) commencement  as specified units may only be available.

Students will be able to access course progression advice from the School of Advertising, Marketing and Public Relations.

 

Requirements

Course code
BS11
CRICOS code
085448J
Delivery
  • On-campus or external
Campus
  • Gardens Point
Delivery
  • On-campus or external

Online - Residing offshore; or Online - Residing in Australia: only available to international students onshore on an Australian government visa other than a student visa that entitles the holder to study.

Campus
  • Gardens Point
Duration
1.5 years full-time
3 years part-time

Part-time residing offshore or part-time residing in Australia: only available to international students onshore on a visa other than a student visa that entitles the holder to study.

Duration
1.5 - 2 years full-time

Part-time residing offshore or part-time residing in Australia: only available to international students onshore on a visa other than a student visa that entitles the holder to study.

Entry
February, July and November
November: part-time only
Entry
February, July and November

Academic entry requirements

Master of Business - 1.5 year program

A completed recognised bachelor degree in business or related field with a minimum grade point average of 4.0 (on QUT's 7 point scale).

Master of Business - 2 year program

A completed recognised bachelor degree (or higher award) in any discipline with a minimum grade point average of 4.0 (on QUT's 7 point scale).

Note: You don't need to apply for the 1.5 year program. You'll be automatically assessed for eligibility as part of QUT's application for admission process.

 

Minimum academic requirements

Academic entry requirements

As part of QUT's application for admission process, you will be automatically assessed for the 1.5 year program.  If you wish to be considered for the 2 year program only, please indicate this on your application form.

November admission is dependent on your educational background and program duration.

Master of Business - 1.5 year program

  • February and July: A completed recognised bachelor degree in business or related field with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).
  • November: A completed recognised bachelor degree in marketing, advertising, mass communication, public relations or journalism with a minimum grade point average (GPA) of 4.0 (on QUT's 7 point scale).

Master of Business - 2 year program

  • February, July and November: A completed recognised bachelor degree in any discipline with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).

Pathway

Graduate Certificate in Business and Communication: Applicants with an overall IELTS score of 6 (Reading and Writing no less than 5.5 and no other sub-score below 5) (or accepted equivalent) may be considered for the Graduate Certificate / Masters pathway.

Minimum English language requirements

Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.

Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, South Africa, United States of America and Wales.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

We accept English language proficiency scores from the following tests.

English Test Overall Listening Reading Writing Speaking
Cambridge English Score
Test must be taken within 2 years of commencement at QUT. You must provide your Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry.
176 169 169 169 169
IELTS Academic
Test must be taken within 2 years of commencement at QUT.
6.5 6 6 6 6
Pearson PTE (Academic)
Test must be taken within 2 years of commencement at QUT.
58 50 50 50 50
TOEFL iBT
Test must be taken within 2 years of commencement at QUT.
79 16 16 21 18

Don't have the English language score you need? We can help!

We offer English language programs to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Haven't completed an English language test? We can help!

If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre

Advanced standing

Students who have articulated from the Graduate Certificate in Business (Integrated Marketing Communication) may receive exemptions for up to 48 credit points.

Advanced standing may also be available to students who have studied a related postgraduate program with another institution within the last five years.

Recognition of prior learning

If you hold a recognised undergraduate degree, in a related discipline study area, your experience in our Master of Business program will be tailored to your learning needs.

Your work experience in a related field may also be considered for recognition of prior learning.

Fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2020 fees

2020: $28,400 per year full-time (96 credit points)

2020 fees

2020: $33,100 per year full-time (96 credit points)

2019 fees

2019: $27,200 per year full-time (96 credit points)

2019 fees

2019: $31,700 per year full-time (96 credit points)

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Find out more about postgraduate course fees

FEE-HELP: loans to help you pay your course fees

You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.

Find out more about government loans

Scholarships

You can apply for scholarships to help you with study and living costs.

Browse all scholarships

Equity scholarships scheme

A scholarship for low-income students studying in any faculty.

Scholarship eligibility
Struggling financially

Other courses you might be interested in

Other courses you might be interested in

How to apply

Follow our step-by-step applying guide to make sure your application is complete, giving you the best chance of getting in.

How to apply


Ready to apply?

If you're ready for the next step, apply online today.

Apply now

How to apply

Follow our step-by-step applying guide to make sure your application is complete, giving you the best chance of getting in.

How to apply

QUT courses for you

Check out your saved or recently viewed courses below, or find this information later via the study homepage.

Like to save your courses?

Please enter your first name and email so we can save your courses for you

Your saved courses

Click on save course button

You can save a course from any from course page.

Your recently viewed courses

Save course
content
Save course
content
Save course
content
Save course
content

Download a PDF copy of this course

Download PDF
(Australian and New Zealand students)
Download PDF
(International students)

Email me a PDF copy of this course

Ask us a question

If you have a specific question about studying with us, you can ask us here.

You will be forwarded to a page to ask your question.

Keep up to date

Sign up to receive occasional emails to help you with your study decision. We’ll send you relevant information about studying at QUT, scholarships, key dates and upcoming events.

Get in touch

Australian and NZ students

3138 2000

Do you have a question about one of our courses? Ask QUT Chatbot now

International students

1800 181 848
(within Australia)

+61 3 9627 4853
(outside Australia)

Enquire online