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Graduate Certificate in Business (Strategic Advertising)

Australia and New Zealand International
You are viewing Australian and New Zealand students' course information. You are viewing International students' course information.
You are viewing Australian and New Zealand students' course information. You are viewing International students' course information.
Campus
Gardens Point
External (Online)
Campus
Gardens Point
Duration
6 months full-time
1 year part-time
6 months full-time
Entry
February and July
February and July
CRICOS
031769E

Why choose this course?

This course is designed to extend your real-world strategic advertising knowledge and skills.

The advertising study area is focused on equipping you with an understanding of crucial advertising theory and contemporary practice. It will empower you with critical thinking, problem solving and a strategic insight to face real world challenges and diverse business issues in the area of account service, planning, media, creative and digital advertising.

In undertaking this study area you will also acquire effective professional communication and intercultural skills to work collaboratively with the advertising industry across diverse national and international business contexts.

Real-world learning

Developed in consultation with industry, our programs incorporate real-world case analysis, activities and workplace projects. You will also benefit from meaningful connections with industry leaders and practitioners as they share their insights into essential skills and attributes needed for professional practice.

You will learn how to exercise creativity, independent judgement and critical reflection, to plan, design, adapt and implement strategies and solutions that contribute to real world business practice and research.

Highlights

  • Convenient city campus.
  • Developed in consultation with industry, our programs incorporate real-world case analysis, activities and workplace projects.
  • Study advertising management and consumer behaviour, and choose two foundation units of your choice.
  • Pathway to QUT’s Master of Business (Strategic Advertising).
  • Find out more at our upcoming MBA and Postgraduate Business Information Event.

Highlights

  • Convenient city campus.
  • Developed in consultation with industry, our programs incorporate real-world case analysis, activities and workplace projects.
  • Study advertising management and consumer behaviour, and choose two foundation units of your choice.
  • Pathway to QUT’s Master of Business (Strategic Advertising).
  • Find out more at our upcoming MBA and Postgraduate Business Information Event.

What to expect

The real world of advertising involves strategy, planning and creativity. If you are looking to freshen up your skills or move into advertising, QUT offers you a choice of programs with an opportunity to do both.

Advertising professionals communicate skilfully through various media the products and services offered by an organisation.

Informational, and often considered a persuasive marketing tool, advertising may be used in combination with other marketing tools, such as promotions or publicity.

The strategic advertising major focuses on the management of the advertising function, including understanding consumers, marketing management, integrated marketing communication and research.

The Graduate Certificate in Business provides you with a pathway to QUT’s Master of Business (Strategic Advertising).

Flexible delivery

Units in this postgraduate program are delivered using a mix of face-to-face, online and blended learning technologies.  All course materials are placed online including course lecture materials, practical session guides, readings and help guides.

Business advantage

The QUT Business School’s Business Advantage program is a free program offered to all business students. It can help you develop skills through interaction, discussion, cooperation and debate with other students, business, government, education and community leaders. The program includes: guest presentations from inspiring industry, community and university leaders; sessions focused on specific social and professional skills; challenging interaction aimed at developing skills through new experiences; and provides a certificate of completion for students to include in their resume or portfolio. Not only does this program offer you excellent networking opportunities, but also the opportunity to gain highly relevant experiences and skills that you can apply throughout your career.

Career outcomes

Career outcomes

As a QUT advertising graduate, you could work as an advertising manager, planning and controlling the advertising for your employer and liaising with advertising agencies. You may work as an advertising planner or researcher, or within the media as a sales representative or copywriter.

Careers in advertising agencies include account manager, creative manager, media buyer or in production roles.

Possible careers

  • Account Executive
  • Advertising Professional
  • Copywriter

Requirements

Course code
BS39
CRICOS code
031769E
Campus
  • Gardens Point
Duration
  • 6 months full-time
  • 1 years part-time
  • 6 months full-time
Entry
  • February and July
  • February and July

Academic entry requirement

A completed recognised bachelor degree in any discipline.

Alternative entry

Applicants without an undergraduate degree who have at least seven years relevant professional experience may apply for entry.

Minimum academic requirements

Academic entry requirement

A completed recognised bachelor degree in any discipline.

Minimum English language requirements

Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.

Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, Singapore, South Africa, United States of America and Wales.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

We accept English language proficiency scores from the following tests.

English Test Overall Listening Reading Writing Speaking
Cambridge English Advanced (CAE)
Test must be taken within 2 years of commencement at QUT. You must provide your Cambridge English Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry.
176 169 169 169 169
IELTS Academic
Test must be taken within 2 years of commencement at QUT.
6.5 6 6 6 6
Pearson PTE (Academic)
Test must be taken within 2 years of commencement at QUT. Please assign your test to QUT in your Pearson profile.
58 50 50 50 50
TOEFL iBT
Test must be taken within 2 years of commencement at QUT.
79 16 16 21 18

Don't have the English language score you need? We can help!

We offer English language programs to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Haven't completed an English language test? We can help!

If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre

Fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2019

2019: $13,700 per course (48 credit points)

2019

2019: $15,800 per course (48 credit points)

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

FEE-HELP: loans to help you pay your course fees

You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.

Find out more about government loans

Scholarships

You can apply for scholarships to help you with study and living costs.

Browse all scholarships

Equity scholarships scheme

A scholarship for low-income students studying in any faculty.

Scholarship eligibility
Struggling financially

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How to apply

Follow our step-by-step applying guide to make sure your application is complete, giving you the best chance of getting in.

How to apply

How to apply

Follow our step-by-step applying guide to make sure your application is complete, giving you the best chance of getting in.

How to apply

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