Highlights

  • Convenient city campus.
  • Developed in consultation with industry, our programs incorporate real-world case analysis, activities and workplace projects.
  • Study advertising management and consumer behaviour, and choose two foundation units of your choice.
  • Pathway to QUT’s Master of Business (Strategic Advertising).
  • Find out more at our upcoming Master of Business information evening.

Highlights

  • Convenient city campus.
  • Developed in consultation with industry, our programs incorporate real-world case analysis, activities and workplace projects.
  • Study advertising management and consumer behaviour, and choose two foundation units of your choice.
  • Pathway to QUT’s Master of Business (Strategic Advertising).
  • Find out more at our upcoming Master of Business information evening.

Why choose this course?

This course is designed to extend your real-world strategic advertising knowledge and skills.

The advertising study area is focused on equipping you with an understanding of crucial advertising theory and contemporary practice. It will empower you with critical thinking, problem solving and a strategic insight to face real world challenges and diverse business issues in the area of account service, planning, media, creative and digital advertising.

In undertaking this study area you will also acquire effective professional communication and intercultural skills to work collaboratively with the advertising industry across diverse national and international business contexts.

Real-world learning

Developed in consultation with industry, our programs incorporate real-world case analysis, activities and workplace projects. You will also benefit from meaningful connections with industry leaders and practitioners as they share their insights into essential skills and attributes needed for professional practice.

You will learn how to exercise creativity, independent judgement and critical reflection, to plan, design, adapt and implement strategies and solutions that contribute to real world business practice and research.

Explore this course

What to expect

The real world of advertising involves strategy, planning and creativity. If you are looking to freshen up your skills or move into advertising, QUT offers you a choice of programs with an opportunity to do both.

Advertising professionals communicate skilfully through various media the products and services offered by an organisation.

Informational, and often considered a persuasive marketing tool, advertising may be used in combination with other marketing tools, such as promotions or publicity.

The strategic advertising major focuses on the management of the advertising function, including understanding consumers, marketing management, integrated marketing communication and research.

The Graduate Certificate in Business provides you with a pathway to QUT’s Master of Business (Strategic Advertising).

Flexible delivery

Units in this postgraduate program are delivered using a mix of face-to-face, online and blended learning technologies.  All course materials are placed online including course lecture materials, practical session guides, readings and help guides.

Business advantage

The QUT Business School’s Business Advantage program is a free program offered to all business students. It can help you develop skills through interaction, discussion, cooperation and debate with other students, business, government, education and community leaders. The program includes: guest presentations from inspiring industry, community and university leaders; sessions focused on specific social and professional skills; challenging interaction aimed at developing skills through new experiences; and provides a certificate of completion for students to include in their resume or portfolio. Not only does this program offer you excellent networking opportunities, but also the opportunity to gain highly relevant experiences and skills that you can apply throughout your career.

Careers and outcomes

Careers and outcomes

As a QUT advertising graduate, you could work as an advertising manager, planning and controlling the advertising for your employer and liaising with advertising agencies. You may work as an advertising planner or researcher, or within the media as a sales representative or copywriter.

Careers in advertising agencies include account manager, creative manager, media buyer or in production roles.

Possible careers

  • Account Executive
  • Advertising Professional
  • Copywriter

Details and units

Students must complete two core units and two electives achieving 48 credit points.

Students must complete two core units and two electives, achieving 48 credit points of full-time study.

Requirements

Course code
BS39
CRICOS code
031769E
Delivery
  • Online
  • Gardens Point
Delivery
  • Gardens Point
Duration
6 months full-time
1 - 2 years part-time
Duration
6 months full-time
Entry
February and July
Entry
February and July

A recognised bachelor degree (or higher qualification) in any discipline; or 

A recognised diploma (or higher qualification) in any discipline and at least two years full-time (or equivalent) professional work experience; or

At least five years full-time (or equivalent) professional work experience.

Minimum academic requirements

A completed recognised bachelor degree in any discipline.

Minimum English language requirements

Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.

Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, South Africa, United States of America and Wales.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

We accept English language proficiency scores from the following tests. Tests must be taken no more than 2 years prior to the QUT course commencement.

English Test Overall Listening Reading Writing Speaking
PTE Academic/PTE Academic Online 58 50 50 50 50
Cambridge English Score
You must share your results with QUT through the Candidate Results Online website.
176 169 169 169 169
IELTS Academic / IELTS Online 6.5 6 6 6 6
TOEFL iBT / Home / Paper 79 16 16 21 18

Don't have the English language score you need? We can help!

We offer English language programs to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2023 fees

2023: To Be Announced

2023 fees

2023: To Be Announced

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Find out more about postgraduate course fees

FEE-HELP: loans to help you pay your course fees

You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.

Find out more about government loans

Scholarships

You can apply for scholarships to help you with study and living costs.

Browse all scholarships

Equity scholarships scheme

Scholarship eligibility
Struggling financially

How to apply

Follow our step-by-step applying guide to make sure your application is complete, giving you the best chance of getting in.

How to apply


Ready to apply?

If you're ready for the next step, apply online today.

Apply now

How to apply

Follow our step-by-step applying guide to make sure your application is complete, giving you the best chance of getting in.

How to apply


Ready to apply?

If you're ready for the next step, apply online today.

Apply now

QUT courses for you

Check out your saved or recently viewed courses below, or find this information later via the study homepage.

Like to save your courses?

Please enter your first name and email so we can save your courses for you

By submitting this form, you understand that QUT is collecting your personal information.
Please refer to the Privacy Collection Notice for more information.

Your saved courses

Your recently viewed courses

Save course
content
Save course
content
Save course
content
Save course
content

Email me a PDF copy of this course

By submitting this form, you understand that QUT is collecting your personal information.
Please refer to the Privacy Collection Notice for more information.

Ask us a question

If you have a specific question about studying with us, you can ask us here.

Domestic future student enquiry

Keep up to date

Sign up to receive occasional emails to help you with your study decision. We’ll send you relevant information about studying at QUT, scholarships, key dates and upcoming events.

By submitting this form, you understand that QUT is collecting your personal information.
Please refer to the Privacy Collection Notice for more information.