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I want more infoHighlights
- Develop tradeable knowledge and strategic thinking to advance or change your career.
- Study corporate media strategy and tactics; public relations management; and your choice of corporate and investor relations, community consultation and engagement, public relations campaigns or issues and crisis management. You can also choose an elective unit from Advertising, Marketing and Public Relations.
- Prepares you for a career as a public relations manager and consultant, special event manager, promotions manager, media adviser, information officer, or corporate communications officer.
- Opportunities to progress on to the Master of Business.
- Complete online or on campus in 1 semester full-time or 2 semesters part-time
- Find out more at our upcoming MBA and Postgraduate Business Information Event.
Highlights
- Develop tradeable knowledge and strategic thinking to advance or change your career.
- Study corporate media strategy and tactics; public relations management; and your choice of corporate and investor relations, community consultation and engagement, public relations campaigns or issues and crisis management. You can also choose an elective unit from Advertising, Marketing and Public Relations.
- Prepares you for a career as a public relations manager and consultant, special event manager, promotions manager, media adviser, information officer, or corporate communications officer.
- Opportunities to progress on to the Master of Business.
- Complete online or on campus in 1 semester full-time or 2 semesters part-time
- Find out more at our upcoming MBA and Postgraduate Business Information Event.
Explore this course
What to expect
This course is designed for practitioners to sharpen or further their skills, or for those seeking a career change to this field. The discipline studies are designed as a comprehensive survey of public relations. They provide an overview of the foundations of public relations theory and practice; problems and opportunities in communicating with the corporate audience; development of mass media strategy and tactics; and a systematic exploration of the planning, management and evaluation of public relations campaigns.
The Graduate Certificate in Business is an excellent re-introduction to tertiary learning and an opportunity to update skills or, as one-quarter of the Master of Business program, a pathway to higher level study.
Business advantage
The QUT Business School’s Business Advantage program is a free program offered to all business students. It can help you develop skills through interaction, discussion, cooperation and debate with other students, business, government, education and community leaders. The program includes: guest presentations from inspiring industry, community and university leaders; sessions focused on specific social and professional skills; challenging interaction aimed at developing skills through new experiences; and provides a certificate of completion for students to include in their resume or portfolio. Not only does this program offer you excellent networking opportunities, but also the opportunity to gain highly relevant experiences and skills that you can apply throughout your career.
Careers and outcomes
Careers and outcomes
Public relations specialists advise on how to manage and portray corporate and organisational identities. You will acquire professional communication skills for employment in corporate, government, consultancy and not-for-profit sectors. Our graduates enter the marketplace as public relations managers and consultants, special event managers, promotions managers, media advisers, information officers, and corporate communication officers.
Possible careers
- Public Relations Officer/Consultant
Details and units
Students are required to complete 48 credit points (4 units). The course can be undertake either full-time (1 semester) or part-time (2 semesters).
Students are required to complete 48 credit points (4 units) in one semester (full-time study).
Requirements
- Course code
- BS39
- CRICOS code
- 031769E
- Delivery
-
- Online (External) On-campus or external On-campus or online
-
- Gardens Point
-
- Gardens Point
- 1-2 years part-time
- February and July
- February and July
A completed recognised bachelor degree in any discipline; or
At least seven years full-time (or equivalent part-time) relevant professional experience.
Minimum academic requirements
Academic entry requirements
A completed recognised bachelor degree in any discipline.
Minimum English language requirements
Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.
Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, South Africa, United States of America and Wales.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
We accept English language proficiency scores from the following tests.
| English Test | Overall | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
|
Cambridge English Score
Test must be taken within 2 years of commencement at QUT. You must provide your Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry. |
176 | 169 | 169 | 169 | 169 |
|
IELTS Academic
Test must be taken within 2 years of commencement at QUT. |
6.5 | 6 | 6 | 6 | 6 |
|
Pearson PTE (Academic)
Test must be taken within 2 years of commencement at QUT. |
58 | 50 | 50 | 50 | 50 |
|
TOEFL iBT
Test must be taken within 2 years of commencement at QUT. |
79 | 16 | 16 | 21 | 18 |
Don't have the English language score you need? We can help!
We offer English language programs to improve your English and help you gain entry to this course.
When you apply for this course, we will recommend which English course you should enrol in.
Haven't completed an English language test? We can help!
If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre
Fees
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2020 fees
2020: $14,300 per course (48 credit points)
2020 fees
2020: $16,500 per course (48 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
Find out more about postgraduate course fees
FEE-HELP: loans to help you pay your course fees
You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.
Scholarships
You can apply for scholarships to help you with study and living costs.
Equity scholarships scheme
A scholarship for low-income students studying in any faculty.
- Scholarship eligibility
- Struggling financially
Teaching staff with industry experience
‘I definitely wouldn’t be where I am if it wasn’t for my studies at QUT. The lecturers’ knowledge is more valuable than any textbook. Having lecturers and tutors who manage corporate communications on a daily basis share their secrets, and the real story behind how the media works, certainly opened my eyes. My supervisors allowed me to be creative with assignments, not confining me to a scope that limited my learning.’
Master of Business (Public Relations)
'My studies facilitated the refinement of my career goals. The course was broad enough to allow me to explore the field and pin point the specific areas that interested me the most, and it was also focused enough to lead me to a real job at the end. I now work for Kellogg Brown and Root Ltd as a Senior Stakeholder Engagement Specialist and Team Leader.'
Teaching staff with industry experience
‘I definitely wouldn’t be where I am if it wasn’t for my studies at QUT. The lecturers’ knowledge is more valuable than any textbook. Having lecturers and tutors who manage corporate communications on a daily basis share their secrets, and the real story behind how the media works, certainly opened my eyes. My supervisors allowed me to be creative with assignments, not confining me to a scope that limited my learning.’
Master of Business (Public Relations)
'My studies facilitated the refinement of my career goals. The course was broad enough to allow me to explore the field and pin point the specific areas that interested me the most, and it was also focused enough to lead me to a real job at the end. I now work for Kellogg Brown and Root Ltd as a Senior Stakeholder Engagement Specialist and Team Leader.'
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