Skip to content

Graduate Certificate in Business (Public Relations)

Australia and New Zealand International
You are viewing Australian and New Zealand students' course information. You are viewing International students' course information.
You are viewing Australian and New Zealand students' course information. You are viewing International students' course information.
Campus
Gardens Point
External
Duration
6 months full-time
1 years part-time
6 months full-time
Entry
February and July
February and July
CRICOS
031769E

Highlights

  • Develop tradeable knowledge and strategic thinking to advance or change your career.
  • Study corporate media strategy and tactics; public relations management; and your choice of corporate and investor relations, community consultation and engagement, public relations campaigns or issues and crisis management. You can also choose an elective unit from Advertising, Marketing and Public Relations.
  • Prepares you for a career as a public relations manager and consultant, special event manager, promotions manager, media adviser, information officer, or corporate communications officer.
  • Opportunities to progress on to the Master of Business.
  • Complete online or on campus in 1 semester full-time or 2 semesters part-time
  • Find out more at our upcoming MBA and Postgraduate Business Information Event.

Highlights

  • Develop tradeable knowledge and strategic thinking to advance or change your career.
  • Study corporate media strategy and tactics; public relations management; and your choice of corporate and investor relations, community consultation and engagement, public relations campaigns or issues and crisis management. You can also choose an elective unit from Advertising, Marketing and Public Relations.
  • Prepares you for a career as a public relations manager and consultant, special event manager, promotions manager, media adviser, information officer, or corporate communications officer.
  • Opportunities to progress on to the Master of Business.
  • Complete online or on campus in 1 semester full-time or 2 semesters part-time
  • Find out more at our upcoming MBA and Postgraduate Business Information Event.

What to expect

This course is designed for practitioners to sharpen or further their skills, or for those seeking a career change to this field. The discipline studies are designed as a comprehensive survey of public relations. They provide an overview of the foundations of public relations theory and practice; problems and opportunities in communicating with the corporate audience; development of mass media strategy and tactics; and a systematic exploration of the planning, management and evaluation of public relations campaigns.

The Graduate Certificate in Business is an excellent re-introduction to tertiary learning and an opportunity to update skills or, as one-quarter of the Master of Business program, a pathway to higher level study.

Business advantage

The QUT Business School’s Business Advantage program is a free program offered to all business students. It can help you develop skills through interaction, discussion, cooperation and debate with other students, business, government, education and community leaders. The program includes: guest presentations from inspiring industry, community and university leaders; sessions focused on specific social and professional skills; challenging interaction aimed at developing skills through new experiences; and provides a certificate of completion for students to include in their resume or portfolio. Not only does this program offer you excellent networking opportunities, but also the opportunity to gain highly relevant experiences and skills that you can apply throughout your career.

Career outcomes

Career outcomes

Public relations specialists advise on how to manage and portray corporate and organisational identities. You will acquire professional communication skills for employment in corporate, government, consultancy and not-for-profit sectors. Our graduates enter the marketplace as public relations managers and consultants, special event managers, promotions managers, media advisers, information officers, and corporate communication officers.

Possible careers

  • Public Relations Officer/Consultant

Requirements

Course code
BS39
CRICOS code
031769E
Campus
  • Gardens Point
  • External
Duration
  • 6 months full-time
  • 1 years part-time
  • 6 months full-time
Entry
  • February and July
  • February and July

Academic entry requirements

A completed recognised bachelor degree in any discipline.

Alternative entry

Applicants without an undergraduate degree who have at least seven years relevant professional experience may apply for entry.

Minimum academic requirements

Academic entry requirements

A completed recognised bachelor degree in any discipline.

Minimum English language requirements

Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.

Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, Singapore, South Africa, United States of America and Wales.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

We accept English language proficiency scores from the following tests.

English Test Overall Listening Reading Writing Speaking
Cambridge English Advanced (CAE)
Test must be taken within 2 years of commencement at QUT. You must provide your Cambridge English Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry.
176 169 169 169 169
IELTS Academic
Test must be taken within 2 years of commencement at QUT.
6.5 6 6 6 6
Pearson PTE (Academic)
Test must be taken within 2 years of commencement at QUT. Please assign your test to QUT in your Pearson profile.
58 50 50 50 50
TOEFL iBT
Test must be taken within 2 years of commencement at QUT.
79 16 16 21 18

Don't have the English language score you need? We can help!

We offer English language programs to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Haven't completed an English language test? We can help!

If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre

Fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2019

2019: $13,700 per course (48 credit points)

2019

2019: $15,800 per course (48 credit points)

Student Services and Amenities Fee

You may need to pay the Student Services and Amenities Fee (SSAF) as part of your course costs.

Scholarships

You can apply for scholarships to help you with study and living costs.

Browse all scholarships

Equity scholarships scheme

A scholarship for low-income students studying in any faculty.

Scholarship eligibility
Struggling financially

Other courses you might be interested in

How to apply

Follow our step-by-step applying guide to make sure your application is complete, giving you the best chance of getting in.

How to apply

How to apply

Follow our step-by-step applying guide to make sure your application is complete, giving you the best chance of getting in.

How to apply

QUT courses for you

Check out your saved or recently viewed courses below, or find this information later via the study homepage.

Like to save your courses?

Please enter your first name and email so we can save your courses for you

Your saved courses

Click on save course button

You can save a course from any from course page.

Your recently viewed courses

Save course
content
Save course
content
Save course
content
Save course
content

Download this course as a PDF

Download

Email this course as a PDF

Ask us a question

If you have a specific question about studying with us, you can ask us here.

Keep up to date

Sign up to receive occasional emails to help you with your study decision. We’ll send you relevant information about studying at QUT, scholarships, key dates and upcoming events.