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Graduate Certificate in Business (Integrated Marketing Communication)

Australia and New Zealand International
You are viewing Australian and New Zealand students' course information. You are viewing International students' course information.
You are viewing Australian and New Zealand students' course information. You are viewing International students' course information.
Campus
Gardens Point
External (Online)
Campus
Gardens Point
External (Online)
Duration
6 months full-time
1 year part-time
6 months full-time
Entry
February and July
February and July
CRICOS
031769E

Highlights

  • Develop tradeable knowledge and strategic thinking to advance or change your career.
  • Develop knowledge of strategic integration of public relations, advertising, promotion, direct marketing and personal selling.
  • Study consumer behaviour and integrated marketing communication as core units and choose two of the following units: marketing management, public relations management and advertising management.
  • Prepares you for a career in consultancies, government or private sector organisations, working in publicity, event management, brand management, advertising or direct marketing.
  • Opportunities to progress on to the Master of Business.
  • Complete online or on campus in 1 semester full-time or 2 semesters part-time
  • Find out more at our upcoming MBA and Postgraduate Business Information Event.

Highlights

  • Develop tradeable knowledge and strategic thinking to advance or change your career.
  • Develop knowledge of strategic integration of public relations, advertising, promotion, direct marketing and personal selling.
  • Study consumer behaviour and integrated marketing communication as core units and choose two of the following units: marketing management, public relations management and advertising management.
  • Prepares you for a career in consultancies, government or private sector organisations, working in publicity, event management, brand management, advertising or direct marketing.
  • Opportunities to progress on to the Master of Business.
  • Complete online or on campus in 1 semester full-time or 2 semesters part-time
  • Find out more at our upcoming MBA and Postgraduate Business Information Event.

What to expect

If you are interested in advertising, promotions or communications, you should consider an Integrated Marketing Communication (IMC) major.

IMC focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences.

You will be equipped to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate.

As a graduate you will have the necessary skills and knowledge to make a decision on planning, research and execution of IMC programs to address real business needs.

The Graduate Certificate in Business is an excellent re-introduction to tertiary learning and an opportunity to update skills or, as one-quarter of the Master of Business program, a pathway to higher level study.

Business advantage

The QUT Business School’s Business Advantage program is a free program offered to all business students. It can help you develop skills through interaction, discussion, cooperation and debate with other students, business, government, education and community leaders. The program includes: guest presentations from inspiring industry, community and university leaders; sessions focused on specific social and professional skills; challenging interaction aimed at developing skills through new experiences; and provides a certificate of completion for students to include in their resume or portfolio. Not only does this program offer you excellent networking opportunities, but also the opportunity to gain highly relevant experiences and skills that you can apply throughout your career.

Career outcomes

Career outcomes

You will have the opportunity to take a contemporary qualification into the marketplace. Many graduates begin in consultancies as account executives or in government or private sector organisations performing a variety of roles from publicity through to events management, product launches and brand management. Agency positions for graduates include account managers in advertising, direct, digital and emarketing as well as media roles. Company positions for graduates often include advertising, direct marketing and product management. You then have the opportunity to progress to senior consultant or be part of the senior management team within organisations as part of the strategic planning process.

Possible careers

  • Marketing Officer/Manager

Requirements

Course code
BS39
CRICOS code
031769E
Campus
  • Gardens Point
Duration
  • 6 months full-time
  • 1 years part-time
  • 6 months full-time
Entry
  • February and July
  • February and July

Academic entry requirements

A completed recognised bachelor degree in any discipline.

Alternative entry

Applicants without an undergraduate degree who have at least seven years relevant professional experience may apply for entry.

Minimum academic requirements

Academic entry requirements

A completed recognised bachelor degree in any discipline.

Minimum English language requirements

Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.

Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, Singapore, South Africa, United States of America and Wales.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

We accept English language proficiency scores from the following tests.

English Test Overall Listening Reading Writing Speaking
Cambridge English Advanced (CAE)
Test must be taken within 2 years of commencement at QUT. You must provide your Cambridge English Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry.
176 169 169 169 169
IELTS Academic
Test must be taken within 2 years of commencement at QUT.
6.5 6 6 6 6
Pearson PTE (Academic)
Test must be taken within 2 years of commencement at QUT. Please assign your test to QUT in your Pearson profile.
58 50 50 50 50
TOEFL iBT
Test must be taken within 2 years of commencement at QUT.
79 16 16 21 18

Don't have the English language score you need? We can help!

We offer English language programs to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Haven't completed an English language test? We can help!

If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre

Fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2019

2019: $13,700 per course (48 credit points)

2019

2019: $15,800 per course (48 credit points)

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

FEE-HELP: loans to help you pay your course fees

You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.

Find out more about government loans

Scholarships

You can apply for scholarships to help you with study and living costs.

Browse all scholarships

Equity scholarships scheme

A scholarship for low-income students studying in any faculty.

Scholarship eligibility
Struggling financially

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How to apply

Follow our step-by-step applying guide to make sure your application is complete, giving you the best chance of getting in.

How to apply

How to apply

Follow our step-by-step applying guide to make sure your application is complete, giving you the best chance of getting in.

How to apply

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