Bachelor of Communication (Professional Communication)

Your studies will cover key concepts of planning, implementing and evaluating effective communication. You will develop a comprehensive understanding of audiences and tailored messages in a multimedia world including social media. You will learn how to strategically plan an oral message as well as high-level writing skills. You will also be equipped with modern persuasion skills to mobilise the power of communication to drive influence and make positive impacts at organisational, professional and social levels.  Professional communication skills are required by employers and you will develop knowledge and experience in a range of areas such as organisational communication, interpersonal and intercultural negotiation. You will also advance your understanding of persuasive writing, influencer engagement, and the role of rhetoric in contemporary communications and critical societal debates.

Your studies will be rounded by the choice of either a second major which is a sequence of eight units from another study area, or minors and electives such as work integrated learning, internships or international study tours that allow you to graduate work ready through engagement with the industry.

Double degrees

Combine your communication degree with a second degree to gain a broader range of skills and knowledge, a competitive advantage and enhanced career flexibility.  Choose a double degree with:

• business where graduates may find careers as media or entertainment producers, public relations consultants or international business specialists.
• justice to use your skills as a communications manager, in-house writer or public relations specialist for private and public sector organisations.
• nutrition science - to use your combined skills to promote healthy lifestyle choices and prevent diet-related disease through mass communication. Work as a health communications specialist, health and nutrition writer, nutritional health promotion officer and educator, or in nutritional product promotion or marketing.
• public health - where with your public health and communication knowledge, you can implement strategies that promote healthy lifestyle choices, prevent the spread of disease and improve education. Work as a health communications specialist, print and online editor, or in health products promotion and marketing.
• science where your skills in effective visual, speech and written communication will give you an advantage within your chosen science career. You will be equipped for roles across corporate, policy, and government sectors and have the expertise to communicate scientific concepts, research and outcomes.
• data science to understand the function and influence of communication and develop comprehensive knowledge of data science tools and insights gained from data.
   

Careers and outcomes

Effective communication is a critical skill in today’s workplace, in every industry and sector. Expertise in creating powerful and persuasive messages will open the door to a wide range of career opportunities.

Graduates can work as professional communicators in corporate, government, non-government organisations and community sectors, including communication agencies, inhouse communication departments, healthcare and political organisations, or in a freelance capacity. Your skills also support careers in leadership and strategic management positions. Opportunities exist as corporate chief communication officers (CCO), writers and editors, as well as media and communication advisers, officers, managers and consultants.

Graduates find careers with organisations including: Department of Justice; Red Hat software developers, Harper Collins publishers, as well as welfare, community and arts organisations.