Bachelor of Communication (Digital Media)

You’ll begin with core units that equip you with skills and knowledge of the theoretical and practical requirements for careers in the communication industries, and provide a platform for advanced study. You will learn how digital media is shaped by a range of factors including globalising media markets, questions of national culture and identity, and digital disruption. Your studies will help you develop a wide skill set including becoming an effective oral communicator and discerning listener, through to understanding quantitative and qualitative research methods.

Your studies will be rounded by the choice of either a second major, which is a sequence of eight units from another study area, or minors and electives such as work integrated learning, internships or international study tours that allow you to graduate work ready through engagement with the industry.

Double degrees

Take advantage of the rising demand for digital media skills across all industries by combining this course with a second degree in -

• Business to take advantage of rising demand for the combination of digital management and analytical skills with business project and planning roles across industry and government.
• Information technology to develop a career in web design, graphic design, web application development, illustration, video production and post-production, game design, project management or social media management.
• Justice where digital media skills are a valuable addition for roles in law enforcement, government and private sector intelligence and security agencies, crime prevention agencies, and a range of community and government organisations.
• Law to apply your legal expertise to jobs in the communication industries or use your digital and social media skills in specialist legal practices such as privacy, freedom of speech, litigation or criminal law.

Career outcomes

Graduates work in marketing communications, public relations or corporate communications, or in advertising as sales executives for media outlets, or as media planners and buyers. Careers also exist in audience and market research, media policy development, as digital strategy planners, and digital content managers.

Research pathways

QUT is a world-leader in media and communication research through the Digital Media Research Centre. If you are a high-achieving student, you may like to consider research pathways including the option to progress to a PhD.