Highlights

  • Be at the forefront of new media opportunities.
  • Choose from one of four communication majors to tailor the course to your interest.
  • Use data strategies to ensure that users find and enjoy relevant content.
  • Analyse and interrogate data across a multitude of industries to provide meaningful insights. 
  • QUT has been recognised as the top ranked school in Australia for media and communication studies (2020 QS World University Rankings).

Highlights

  • Be at the forefront of new media opportunities.
  • Choose from one of four communication majors to tailor the course to your interest.
  • Use data strategies to ensure that users find and enjoy relevant content.
  • Analyse and interrogate data across a multitude of industries to provide meaningful insights. 
  • QUT has been recognised as the top ranked school in Australia for media and communication studies (2020 QS World University Rankings).

Why choose this course?

Data is playing an increasingly large role in the way we communicate in an increasingly digital world. 

Data is also helping media companies and publishers overcome some of their biggest challenges and open new opportunities by delivering personalised and relevant content.   The increased personalisation of media consumption requires expert skills in both communication and data strategies.

From social media to online newspapers and blogs, publishers are also collecting data and using algorisms to improve user experience.  Effective understanding of data also provides valuable opportunities for publishers and distributers to better monetise digital content.

With the increased role that data plays in monetising content, there is a growing opportunity for skilled graduates that are agile problem-solvers, capable of tackling real-world problems by applying the insights gained from extracting knowledge from data in a communication context.

These professionals need to be able to understand the way communication strategies work and the behavioural trends that influence audience engagement. Data science is an ever-changing landscape and at the completion of this course, you’ll be able to move with it having developed a set of fundamental tools and techniques to lead in transforming industry.

Real-world learning

This courses provides real-world learning from your first semester, with a job-ready balance of communication skills and creative thinking.  Your study will benefit from connection to industry experts through experienced teaching and tutoring staff and guest lecturers.

You will apply theoretical frameworks to real-world problems, so you can make clear connections between what is learned in the classroom and your future practice as a data science professional. You will be encouraged to become an independent learner through discussion, debate and interaction with peers and teaching staff, independent studies and self-reflection.

Your studies will culminate with the Data Science Capstone Project, where you’ll work on an extensive project with an industry partner to synthesise your learned skills and techniques to solve more complex authentic problems, which will build your preparedness to enter the workforce.

Explore this course

What to expect

You will complete two degrees in four years concurrently.  This is made up of four common communication units that equip you with the essential skills and knowledge for careers in the communication industries as well as choosing one major are of study.  Choose your major from:

  • Digital Media
  • Entertainment Industries
  • Journalism
  • Professional Communication.

(Note: The Bachelor of Communication - Advertising and Public Relations Major is not available in the double degree).

Through the Data Science degree core units you will cover the theory and the practical tools for data acquisition, storage, management, processing, analysis and visualisation.  Ethical considerations, communication, collaboration and critical thinking skills are all given detailed coverage.

Your progression through the Data Science degree has been carefully crafted to cater for the diversity of specialist mathematics skills, to scaffold your development in coding – particularly in data science relevant languages – and to prepare you for a rewarding career.

Careers and outcomes

Careers and outcomes

Be at the forefront of data lead careers and dependant on your chosen major.  Some combinations and career options include:

  • Combining data science with digital media to understand the role data plays in digital and social media including the use of algorithms to generate personalised content.
  • Combining data science with entertainment industries to understand how personalised content can be created, customised and distributed based on user behaviours and trends.
  • Combining data science with journalism to understand how online media is produced, consumed and monetised.
  • Combining professional communication with data science to craft powerful and impactful multimedia messages across the private or government sectors.

Possible careers

  • Advertising and New Media Professional
  • Audience Researcher
  • Chief Digital Officer
  • Communication Specialist
  • Communication Strategist
  • Corporate Relations Manager
  • Data Analyst
  • Data Architect
  • Data Scientist
  • Data Strategist
  • Digital Communication Specialist
  • Digital Content Designer
  • Digital Content Producer
  • Journalist
  • Media Planner / Buyer
  • Media Trader
  • Media or Communications Adviser
  • Sales and Distribution Agent
  • Social Media Entrepreneur
  • Social Media Manager

Details and units

In order to complete this course, you must complete a total of 384 credit points, made up of 192 credit points from the Bachelor of Communication and 192 credit points from the Bachelor of Data Science. You will undertake the two components of the double degree concurrently.

Communication component

You will complete:

  • four core units (48 credit points)
  • a communication major (144 credit points) from one of the following disciplines: Digital Media, Entertainment Industries, Journalism, or Professional Communication.

Data science component

You will complete 192 credit points of Data Science core units.

Study overseas

Study overseas while earning credit towards your QUT creative industries degree with one of our worldwide exchange partners.

Overseas study can be for one or two semesters (or during the semester break) and the units you take can be in a creative or non-creative discipline area, depending on how they match with your QUT course.

In order to complete this course, you must complete a total of 384 credit points, made up of 192 credit points from the Bachelor of Communication and 192 credit points from the Bachelor of Data Science. You will undertake the two components of the double degree concurrently.

Communication component

You will complete:

  • four core units (48 credit points)
  • a communication major (144 credit points) from one of the following disciplines: Digital Media, Entertainment Industries, Journalism, or Professional Communication.

Data science component

You will complete 192 credit points of Data Science core units.

Study overseas

Study overseas while earning credit towards your QUT creative industries degree with one of our worldwide exchange partners.

Overseas study can be for one or two semesters (or during the semester break) and the units you take can be in a creative or non-creative discipline area, depending on how they match with your QUT course.

Requirements

This double-degree is being offered for the first time in 2021.

Starting uni in 2021?

There are some changes to subjects and the qualifications we’ll consider for entry to QUT from 2021 and beyond. Make sure you’re prepared to apply.

The selection rank is a good indication of the equivalent ATAR.

Find out how these changes might affect you

Course code
ID31
QTAC code
419962
Delivery
  • Gardens Point
  • Kelvin Grove
Delivery
  • Gardens Point
  • Kelvin Grove
Duration
4 years full-time
8 years part-time
Duration
4 years full-time
Entry
February and July
Entry
February and July
Offer Guarantee
Yes
Deferment

You can defer your offer and postpone the start of your course for one year.

Assumed knowledge

Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we encourage you to undertake bridging studies to gain the knowledge:

  • English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)
  • Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)

More about assumed knowledge

Offer guarantee

If you achieve an ATAR/selection rank of 93.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.

Advanced standing

If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.

More about advanced standing

Deferment

You can defer your offer and postpone the start of your course for one year.

More about deferring your offer

Adjustments to your selection rank

Any adjustments you receive to your selection rank will be applied to this course.

Find out if you’re eligible for an adjustment to your selection rank

Offers we made to school leavers in Semester 1, 2020

419962 Bachelor of Communication/Bachelor of Data Science

As this is a new course, Semester 1, 2020 information is not available.

Other admission options

If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).

I completed my studies outside of Australia

Select the country where you completed your studies to see a guide to the grades you need to apply for this course.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

Subject prerequisites
  • Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)

You must have achieved this study at a level comparable to Australian Year 12 or in recognised post-secondary studies.

I completed secondary school in Australia

Assumed knowledge

Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we encourage you to undertake bridging studies to gain the knowledge:

  • Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)

More about assumed knowledge

Offer guarantee

If you completed secondary school in Australia and achieve an ATAR/selection rank of 93.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.

Minimum English language requirements

Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.

Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, South Africa, United States of America and Wales.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

We accept English language proficiency scores from the following tests.

English Test Overall Listening Reading Writing Speaking
Pearson PTE (Academic)
Test must be taken no more than 2 years prior to the QUT course commencement date.
58 50 50 50 50
Cambridge English Score
Test must be taken no more than 2 years prior to the QUT course commencement. You must provide your Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry.
176 169 169 169 169
IELTS Academic
Test must be taken no more than 2 years prior to the QUT course commencement date.
6.5 6 6 6 6
TOEFL iBT
Test must be taken no more than 2 years prior to the QUT course commencement date.
79 16 16 21 18

Don't have the English language score you need? We can help!

We offer English language programs to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Haven't completed an English language test? We can help!

If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre

Fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2021 fees

2021: CSP $8,800 per year full-time (96 credit points)

2021 fees

2021: $33,300 per year full-time (96 credit points)

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Find out more about undergraduate course fees

HECS-HELP: loans to help you pay for your course fees

You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.

Find out more about government loans

Scholarships

You can apply for scholarships to help you with study and living costs.

Browse all scholarships