Highlights

  • Learn to create and plan campaigns and use advertising and strategic public relations to effectively communicate and engage with employees, customers, communities and governments.
  • Learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of consumers.
  • Tailor your studies to meet a specific career outcome or broaden your experience to create wider employment options.
  • Opportunities exist for internships and work placements in a broad range of industry organisations.

Highlights

  • Learn to create and plan campaigns and use advertising and strategic public relations to effectively communicate and engage with employees, customers, communities and governments.
  • Learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of consumers.
  • Tailor your studies to meet a specific career outcome or broaden your experience to create wider employment options.
  • Opportunities exist for internships and work placements in a broad range of industry organisations.

Why choose this course?

Advertising professionals are creative communicators who find solutions to meet the needs of clients and consumers. Public relations professionals manage the relationships between organisations and the people they rely on. Together, advertising and public relations help organisations change stakeholder behaviour through story-telling that is compelling and ethical.

In this course, you'll learn the creative skills that advertising and public relations demand. With so many new media channels emerging and constantly evolving, there's a broad range of skills that you'll require including written, oral, visual and interpersonal that are transferable across industry sectors.  You'll be equipped to create and plan campaigns, manage reputations and relationships with a variety of stakeholders. The course will also enable you to use advertising and strategic public relations to effectively communicate and engage with employees, customers, communities and governments.

Real-world learning

Tailor your studies to meet a specific career outcome or broaden your experience to create wider employment options. Opportunities exist for internships and work placements in a broad range of industry organisations. Students have completed placements with Queensland Investment Corporation, River Living, Flying Arts and Bare Publicity.

Our lecturers have extensive real-world industry experience. Through them you'll learn about the theory and practice of advertising and public relations, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of the consumer. 

Explore this course

What to expect

In this course you will learn to plan, execute and evaluate advertising and PR campaigns that drive sales and impact consumer behaviour. You will learn skills including advertising theory and practice, copywriting, media planning, advertising management, consumer behaviour and public relations planning and techniques.

This course reflects the industry trend toward full-service agency approaches to communication and is designed to help you develop the skills and make the contacts you will need as a graduate entrant to the workplace.  Your studies will help you learn how to think critically and research effectively, so you can develop smart organisational communication that responds to the pressures of complex environments. These skills mean you will be ready to face the challenges of whatever fast-changing context you will be working in.

You’ll be equipped to create and plan behavioural change campaigns, communicate using a variety of media channels, and engage effectively with different audiences, such as employees, customers, communities and governments. Your studies will be rounded out by a choice of either a second major or minors and electives such as work integrated learning, internships or international study tours that allow you to graduate work ready through engagement with industry.

Careers and outcomes

Careers and outcomes

This degree gives you globally transferable skills that are attractive to employers seeking to develop communication- based solutions to real-world opportunities and challenges.

Professional recognition

Graduates may satisfy the academic requirements for membership of the Advertising Institute of Australia or the Society of Business Communicators.

Possible careers

  • Account Executive
  • Account Manager
  • Advertising Professional
  • Advertising and New Media Professional
  • Communication Specialist
  • Copywriter
  • Corporate Relations Manager
  • Events and Festivals Coordinator
  • Marketing Officer/Manager
  • Media Industry Specialist
  • Media or Communications Adviser
  • Public Relations Officer/Consultant
  • Public relations manager

Details and units

To meet the course requirements of the Bachelor of Communication (Advertising and Public Relations), you must complete a total of 288 credit points, made up of:

  • an advertising and public relations major (144 credit points)
  • four core units (48 credit points)
  • complementary studies: a second major (96 credit points), two minors (48 credit points each), or one minor (48 credit points) and 48 credit points chosen from unit options (electives).

Study overseas

Study overseas while earning credit towards your QUT creative industries degree with one of our worldwide exchange partners.

Overseas study can be for one or two semesters (or during the semester break) and the units you take can be in a creative or non-creative discipline area, depending on how they match with your QUT course.

To meet the course requirements of the Bachelor of Communication (Advertising and Public Relations), you must complete a total of 288 credit points, made up of:

  • an advertising and public relations major (144 credit points)
  • four core units (48 credit points)
  • complementary studies: a second major (96 credit points), two minors (48 credit points each), or one minor (48 credit points) and 48 credit points chosen from unit options (electives).

Study overseas

Study overseas while earning credit towards your QUT creative industries degree with one of our worldwide exchange partners.

Overseas study can be for one or two semesters (or during the semester break) and the units you take can be in a creative or non-creative discipline area, depending on how they match with your QUT course.

Requirements

OP
10
Selection rank
79.00

These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2020.

Don't have an OP or selection rank?

Find out other ways you can apply

Starting uni in 2021?

There are some changes to subjects and the qualifications we’ll consider for entry to QUT from 2021 and beyond. Make sure you’re prepared to apply.

The selection rank is a good indication of the equivalent ATAR.

Find out how these changes might affect you

Course code
KC40
QTAC code
421242
CRICOS code
096577J
Campus
  • Gardens Point
  • Kelvin Grove
Campus
  • Gardens Point
  • Kelvin Grove
Duration
3 years full-time
Duration
3 years full-time
Entry
February and July
Entry
February and July
Offer Guarantee
Yes
Deferment

You can defer your offer and postpone the start of your course for one year.

Assumed knowledge

Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we encourage you to undertake bridging studies to gain the knowledge:

  • English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)

More about assumed knowledge

Offer guarantee

If you achieve an ATAR/selection rank of 93.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.

Advanced standing

If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.

More about advanced standing

Deferment

You can defer your offer and postpone the start of your course for one year.

More about deferring your offer

Adjustments to your selection rank

Any adjustments you receive to your selection rank (or OP equivalent) will be applied to this course.

Find out if you’re eligible for an adjustment to your selection rank

Offers we made to school leavers in Semester 1, 2019

The scores listed in the tables below reflect the offers that were made to recent school leavers. If you are not a school leaver, take a look at the entry thresholds box at the top of this page to see the lowest adjusted scores required overall to receive an offer.

Excluding adjustments Including adjustments
OP Selection rank OP Selection rank
Highest OP/selection rank
to receive an offer
OP 5
Selection rank 92
OP 4
Selection rank 94
Median OP/selection rank
to receive an offer
OP 7
Selection rank 87
OP 7
Selection rank 87
Lowest OP/selection rank
to receive an offer
OP 9
Selection rank 9
OP 9
Selection rank 82

You can find out more about your fellow students’ backgrounds with this course’s student profile.

Other admission options

If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).

Minimum academic requirements

I completed secondary school in Australia

Guide to entry thresholds

These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2020.

OP
10
Rank
79
Offer guarantee

If you completed secondary school in Australia and achieve an ATAR/selection rank of 93.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.

Prerequisites

Satisfactory completion of Year 12 in an Australian school system or equivalent.

Minimum English language requirements

Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.

Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, South Africa, United States of America and Wales.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

We accept English language proficiency scores from the following tests.

English Test Overall Listening Reading Writing Speaking
IELTS Academic
Test must be taken within 2 years of commencement at QUT.
6.5 6 6 6 6
Cambridge English Score
Test must be taken within 2 years of commencement at QUT. You must provide your Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry.
176 169 169 169 169
Pearson PTE (Academic)
Test must be taken within 2 years of commencement at QUT.
58 50 50 50 50
TOEFL iBT
Test must be taken within 2 years of commencement at QUT.
79 16 16 21 18

Don't have the English language score you need? We can help!

We offer English language programs to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Haven't completed an English language test? We can help!

If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre

Fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2021 fees

2021: CSP $7,200 per year full-time (96 credit points)

2021 fees

2021: $32,700 per year full-time (96 credit points)

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Find out more about undergraduate course fees

HECS-HELP: loans to help you pay for your course fees

You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.

Find out more about government loans

Scholarships

You can apply for scholarships to help you with study and living costs.

Browse all scholarships