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Bachelor of Communication (Advertising and Public Relations)

Gain the creative skills needed for advertising and public relations. Tailor your studies to meet your career goals and undertake work-integrated learning in your final year.
Australia and New Zealand International
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You are viewing Australian and New Zealand students' course information. You are viewing international students' course information.

Guide to entry thresholds

OP
9
Selection
rank
82

This course is being offered for the first time in 2019.

View the entry requirements
Campus
Kelvin Grove
Campus
Kelvin Grove
Duration
3 years full-time
3 years full-time
Entry
February and July
February and July
QTAC code
421242
CRICOS
096577J

These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2019.

 

Highlights

  • Learn to create and plan campaigns and use advertising and strategic public relations to effectively communicate and engage with employees, customers, communities and governments.
  • Learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of consumers.
  • Tailor your studies to meet a specific career outcome or broaden your experience to create wider employment options.
  • Opportunities exist for internships and work placements in a broad range of industry organisations.

Highlights

  • Learn to create and plan campaigns and use advertising and strategic public relations to effectively communicate and engage with employees, customers, communities and governments.
  • Learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of consumers.
  • Tailor your studies to meet a specific career outcome or broaden your experience to create wider employment options.
  • Opportunities exist for internships and work placements in a broad range of industry organisations.
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MID-YEAR RESOLUTION MID-YEAR RESOLUTION

Apply by 30 May
Start study in July

Gain practical skills and professional connections to thrive in your chosen career.

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Start study in July

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Why choose this course?

Creatively challenging

In this course, you'll learn the creative skills that advertising and public relations demand. With so many new media channels emerging and constantly evolving, there's a broad range of skills that you'll require including written, oral, visual and interpersonal that are transferable across industry sectors.

Strategically exciting

You'll be equipped to create and plan campaigns, manage reputations and relationships with a variety of stakeholders. The course will also enable you to use advertising and strategic public relations to effectively communicate and engage with employees, customers, communities and governments.

Globally relevant

Our lecturers have extensive real-world industry experience. You'll learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of the consumer.  You will gain real world practical experience for your employment portfolio which could include undertaking and internship, going on a study tour or working on a real world project.

Real-world learning

Tailor your studies to meet a specific career outcome or broaden your experience to create wider employment options. Work integrated learning is provided in third year via campaign-style units. Electives allow you to include further units in your major study areas, or diversify your studies with units from other areas of interest. Opportunities exist for internships and work placements in a broad range of industry organisations. Students have completed placements with Queensland Investment Corporation, River Living, Flying Arts and Bare Publicity.

What to expect

Advertising has to be smarter. It needs to capture attention in a heartbeat, be liked, be shared and be just a click away from a purchase. Advertising is a science. It's an art. It's a career that's never dull.

In this course you will learn to plan, execute and evaluate advertising and PR campaigns that drive sales and impact consumer behaviour.

You will learn skills including advertising theory and practice, copywriting, media planning, advertising management, consumer behaviour and public relations planning and techniques.

Career outcomes

Career outcomes

Careers include public relations specialist, media planner, copywriter, corporate communication consultant, media adviser or event manager, across corporate, government, agency and not-for-profit sectors.

Professional recognition

Graduates may satisfy the academic requirements for membership of the Advertising Institute of Australia or the Society of Business Communicators.

Possible careers

  • Account Executive
  • Account Manager
  • Advertising Professional
  • Advertising and New Media Professional
  • Communication Specialist
  • Events and Festivals Coordinator
  • Marketing Officer/Manager
  • Media Industry Specialist
  • Media or Communications Adviser
  • Public Relations Officer/Consultant
  • Public relations manager