Bachelor of Communication (Advertising and Public Relations)

Why choose this course?

Creatively challenging

In this course, you'll learn the creative skills that advertising and public relations demand. With so many new media channels emerging and constantly evolving, there's a broad range of skills that you'll require including written, oral, visual and interpersonal that are transferable across industry sectors.

Strategically exciting

You'll be equipped to create and plan campaigns, manage reputations and relationships with a variety of stakeholders. The course will also enable you to use advertising and strategic public relations to effectively communicate and engage with employees, customers, communities and governments.

Globally relevant

Our lecturers have extensive real-world industry experience. You'll learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of the consumer.  You will gain real world practical experience for your employment portfolio which could include undertaking and internship, going on a study tour or working on a real world project.

Real-world learning

Tailor your studies to meet a specific career outcome or broaden your experience to create wider employment options. Work integrated learning is provided in third year via campaign-style units. Electives allow you to include further units in your major study areas, or diversify your studies with units from other areas of interest. Opportunities exist for internships and work placements in a broad range of industry organisations. Students have completed placements with Queensland Investment Corporation, River Living, Flying Arts and Bare Publicity.