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- Learn to create and plan campaigns and use advertising and strategic public relations to effectively communicate and engage with employees, customers, communities and governments.
- Learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of consumers.
- Tailor your studies to meet a specific career outcome or broaden your experience to create wider employment options.
- Opportunities exist for internships and work placements in a broad range of industry organisations.
Highlights
- Learn to create and plan campaigns and use advertising and strategic public relations to effectively communicate and engage with employees, customers, communities and governments.
- Learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of consumers.
- Tailor your studies to meet a specific career outcome or broaden your experience to create wider employment options.
- Opportunities exist for internships and work placements in a broad range of industry organisations.
Why choose this course?
Advertising professionals are creative communicators who find solutions to meet the needs of clients and consumers. Public relations professionals manage the relationships between organisations and the people they rely on. Together, advertising and public relations help organisations change stakeholder behaviour through story-telling that is compelling and ethical.
In this course, you'll learn the creative skills that advertising and public relations demand. With so many new media channels emerging and constantly evolving, there's a broad range of skills that you'll require including written, oral, visual and interpersonal that are transferable across industry sectors. You'll be equipped to create and plan campaigns, manage reputations and relationships with a variety of stakeholders. The course will also enable you to use advertising and strategic public relations to effectively communicate and engage with employees, customers, communities and governments.
Real-world learning
Tailor your studies to meet a specific career outcome or broaden your experience to create wider employment options. Opportunities exist for internships and work placements in a broad range of industry organisations. Students have completed placements with Queensland Investment Corporation, River Living, Flying Arts and Bare Publicity.
Our lecturers have extensive real-world industry experience. Through them you'll learn about the theory and practice of advertising and public relations, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of the consumer.
Explore this course
What to expect
In this course you will learn to plan, execute and evaluate advertising and PR campaigns that drive sales and impact consumer behaviour. You will learn skills including advertising theory and practice, copywriting, media planning, advertising management, consumer behaviour and public relations planning and techniques.
This course reflects the industry trend toward full-service agency approaches to communication and is designed to help you develop the skills and make the contacts you will need as a graduate entrant to the workplace. Your studies will help you learn how to think critically and research effectively, so you can develop smart organisational communication that responds to the pressures of complex environments. These skills mean you will be ready to face the challenges of whatever fast-changing context you will be working in.
You’ll be equipped to create and plan behavioural change campaigns, communicate using a variety of media channels, and engage effectively with different audiences, such as employees, customers, communities and governments. Your studies will be rounded out by a choice of either a second major or minors and electives such as work integrated learning, internships or international study tours that allow you to graduate work ready through engagement with industry.
Careers and outcomes
Careers and outcomes
This degree gives you globally transferable skills that are attractive to employers seeking to develop communication- based solutions to real-world opportunities and challenges.
Professional recognition
Graduates may satisfy the academic requirements for membership of the Advertising Institute of Australia or the Society of Business Communicators.
Possible careers
- Account Executive
- Account Manager
- Advertising Professional
- Advertising and New Media Professional
- Communication Specialist
- Copywriter
- Corporate Relations Manager
- Events and Festivals Coordinator
- Marketing Officer/Manager
- Media Industry Specialist
- Media or Communications Adviser
- Public Relations Officer/Consultant
- Public relations manager
Details and units
To meet the course requirements of the Bachelor of Communication (Advertising and Public Relations), you must complete a total of 288 credit points, made up of:
- an advertising and public relations major (144 credit points)
- four core units (48 credit points)
- complementary studies: a second major (96 credit points), two minors (48 credit points each), or one minor (48 credit points) and 48 credit points chosen from unit options (electives).
Study overseas
Study overseas while earning credit towards your QUT creative industries degree with one of our worldwide exchange partners.
Overseas study can be for one or two semesters (or during the semester break) and the units you take can be in a creative or non-creative discipline area, depending on how they match with your QUT course.
To meet the course requirements of the Bachelor of Communication (Advertising and Public Relations), you must complete a total of 288 credit points, made up of:
- an advertising and public relations major (144 credit points)
- four core units (48 credit points)
- complementary studies: a second major (96 credit points), two minors (48 credit points each), or one minor (48 credit points) and 48 credit points chosen from unit options (electives).
Study overseas
Study overseas while earning credit towards your QUT creative industries degree with one of our worldwide exchange partners.
Overseas study can be for one or two semesters (or during the semester break) and the units you take can be in a creative or non-creative discipline area, depending on how they match with your QUT course.
Requirements
- OP
- 10
- Selection rank
- 79.00
These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2020.
Don't have an OP or selection rank?
Starting uni in 2021?
There are some changes to subjects and the qualifications we’ll consider for entry to QUT from 2021 and beyond. Make sure you’re prepared to apply.
The selection rank is a good indication of the equivalent ATAR.
- Course code
- KC40
- QTAC code
- 421242
- CRICOS code
- 096577J
-
- Gardens Point
- Kelvin Grove
-
- Gardens Point
- Kelvin Grove
- 3 years full-time
- 3 years full-time
- February and July
- February and July
- Offer Guarantee
- Yes
Assumed knowledge
Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we encourage you to undertake bridging studies to gain the knowledge:
- English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)
Offer guarantee
If you achieve an ATAR/selection rank of 93.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.
Advanced standing
If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.
Deferment
You can defer your offer and postpone the start of your course for one year.
More about deferring your offer
Adjustments to your selection rank
Any adjustments you receive to your selection rank (or OP equivalent) will be applied to this course.
Find out if you’re eligible for an adjustment to your selection rank
Offers we made to school leavers in Semester 1, 2019
The scores listed in the tables below reflect the offers that were made to recent school leavers. If you are not a school leaver, take a look at the entry thresholds box at the top of this page to see the lowest adjusted scores required overall to receive an offer.
| Excluding adjustments | Including adjustments | |||
|---|---|---|---|---|
| OP | Selection rank | OP | Selection rank | |
| Highest OP/selection rank to receive an offer |
OP
5
|
Selection rank
92
|
OP
4
|
Selection rank
94
|
| Median OP/selection rank to receive an offer |
OP
7
|
Selection rank
87
|
OP
7
|
Selection rank
87
|
| Lowest OP/selection rank to receive an offer |
OP
9
|
Selection rank
9
|
OP
9
|
Selection rank
82
|
You can find out more about your fellow students’ backgrounds with this course’s student profile.
Other admission options
If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).
Minimum academic requirements
I completed secondary school in Australia
Guide to entry thresholds
These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2020.
- OP
- 10
- Rank
- 79
Offer guarantee
If you completed secondary school in Australia and achieve an ATAR/selection rank of 93.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.
Prerequisites
Satisfactory completion of Year 12 in an Australian school system or equivalent.
Minimum English language requirements
Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.
Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, South Africa, United States of America and Wales.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
We accept English language proficiency scores from the following tests.
| English Test | Overall | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
|
IELTS Academic
Test must be taken within 2 years of commencement at QUT. |
6.5 | 6 | 6 | 6 | 6 |
|
Cambridge English Score
Test must be taken within 2 years of commencement at QUT. You must provide your Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry. |
176 | 169 | 169 | 169 | 169 |
|
Pearson PTE (Academic)
Test must be taken within 2 years of commencement at QUT. |
58 | 50 | 50 | 50 | 50 |
|
TOEFL iBT
Test must be taken within 2 years of commencement at QUT. |
79 | 16 | 16 | 21 | 18 |
Don't have the English language score you need? We can help!
We offer English language programs to improve your English and help you gain entry to this course.
When you apply for this course, we will recommend which English course you should enrol in.
Haven't completed an English language test? We can help!
If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre
Fees
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2021 fees
2021: CSP $7,200 per year full-time (96 credit points)
2021 fees
2021: $32,700 per year full-time (96 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
Find out more about undergraduate course fees
HECS-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.
Scholarships
You can apply for scholarships to help you with study and living costs.
Customise your degree
'The flexibility of the communication degree was a strong motivator for me choosing to study at QUT. Through selecting majors, minors and complementary study units, you can customise the communication degree to suit your interests and career goals.'
Real success
'As Head of Media and Communications at RACV I’m responsible for setting the media relations, communications and social media strategy to help tell RACV’s story. One day you can be working on a public relations campaign for one part of the business, the next you can be managing a different campaign for another. QUT was a great starting point. It set me up for success in what is a typically hard industry to crack.'
Real world learning
'Learning from real case studies and applying the theory to practical scenarios throughout my studies meant that I started my career feeling well-equipped and confident in my knowledge of the industry. This has been vital in my role o managing the reputation and external relationships of major infrastructure projects.'
Customise your degree
'The flexibility of the communication degree was a strong motivator for me choosing to study at QUT. Through selecting majors, minors and complementary study units, you can customise the communication degree to suit your interests and career goals.'
Real success
'As Head of Media and Communications at RACV I’m responsible for setting the media relations, communications and social media strategy to help tell RACV’s story. One day you can be working on a public relations campaign for one part of the business, the next you can be managing a different campaign for another. QUT was a great starting point. It set me up for success in what is a typically hard industry to crack.'
Real world learning
'Learning from real case studies and applying the theory to practical scenarios throughout my studies meant that I started my career feeling well-equipped and confident in my knowledge of the industry. This has been vital in my role o managing the reputation and external relationships of major infrastructure projects.'
