Business School

Consumers, markets and stakeholders


Our research in this broad area focuses on consumer attitudes and influences, and the dynamic markets and contexts in which businesses operate. We examine technological and non-technical innovation in the services sector, and how these industries can adopt a socially responsible and sustainable approach in a challenging contemporary global environment.

Research programs and groups


  • Experimental laboratory for behavioural research


Evidence of research quality

ERA (Excellence in Research for Australia) 2012 score:

  • 3 (at world standard)

ERA (Excellence in Research Australia) evaluates the quality of research undertaken in Australian universities against national and international benchmarks.

Developing new researchers

Research students
Early career researchers

Publication output

2012 total

Research income

2012 total

Key grants

ARC Discovery

  • Leveraging mobile phone technology to influence responsible drinking behaviours

Brisbane Airport Corporation

  • Longitudinal customer profiling study

Australian Red Cross Blood Service research and development

  • Increasing loyalty rates of young male donors through mobile apps, social media, urban informatics



This is just a sample of our research activity in this area.

Student topics

Potential topics for new research students, and topics our students are currently studying.


International linkages

  • University of Bath
  • Bournemouth University
  • University of Saint Gallen
  • University of Oregon

Significant corporate partnerships

  • Brisbane Airport Corporation
  • Black Dog Institute
  • Australian Red Cross Blood Service
  • Inspire Foundation

Cross-disciplinary engagement

  • Research crosses over management, psychology and tourism literatures
  • Involvement in several Collaborative Research Centres (Smart Services, Railway Innovation)


Evidence of impact

  • Creation of high performance Consumer research group, which examines the drivers of behaviour to provide unique insights to enhance business competitiveness.
  • Over 80% of research funding is from Collaborative Research Centre (CRC) and industry sources, demonstrating impactful research relevant to the 'real world'.
  • Industry funding has increased dramatically over the period 2009-2012, demonstrating research with commercial impact necessary to retain and build industry involvement.

Research degree enquiries

QUT Business School research office