Business School

Consumers, markets and stakeholders

Overview

Research in consumer behaviour involves working to understand people's thoughts and emotions, attitudes, motivations and actions.

As psychology professionals, business managers, and marketing and communication experts, we use our real-world skills to get the answers.

Research programs 

Details about our researchers and their areas of expertise:

Business School research

Our researchers are part of the School of Advertising, Marketing and Public Relations at the QUT Business School and collaborate widely for cross-disciplinary research.  

Find out more about joining us as a research student or acadamic:

Performance

Research excellence

ERA (Excellence in Research for Australia) 2012 score:

  • 3 (at world standard)

ERA (Excellence in Research Australia) evaluates the quality of research undertaken in Australian universities against national and international benchmarks.

Grants and funding

We attract significant research funds through government grants, as well as public sector, industry and cooperative research centre funding.  

Between 2010 and 2013 our income exceeded $750,000.  

Publications

Our research is published in journals, books and conference proceedings.  View publications by type:

Projects

This is just a sample of our research activity in this area.

Student topics

Potential topics for new research students, and topics our students are currently studying.

Partnerships

We foster partnerships with industry and government to solve complex problems and create innovative solutions.

Our close links with academic institutions worldwide ensure our research is at the leading edge.

Research partnerships

Partnerships

International linkages

  • IAE Business School, Argentina
  • University of Alberta, Canada
  • University of British Columbia, Canada
  • York University, UK
  • Vienna University, Austria
  • Bournemouth University, UK
  • University of Saint Gallen, Switzerland
  • University of Oregon, US

Significant corporate partnerships

  • Brisbane Airport Corporation
  • Black Dog Institute
  • Australian Red Cross Blood Service
  • Inspire Foundation

Cross-disciplinary engagement

  • QUT Digital media, communication and culture
  • Smart Services CRC
  • CRC for rail innovation

Impact

We take pride in conducting world-class research that is relevant to professionals, students, colleagues and the community. Our academics conduct focused research that has an impact on social and cultural community issues, providing quality solutions to real problems.

These are just a few examples of how our research has benefited industry and the community.

Donating blood

We investigated why Generation Y don't give blood and found disparities between the services on offer and young people's perceptions on blood donation. Recognition on social media networks, an app that reminds them when and where to donate and lets them compete with their donating friends - that's what Generation Y wants.

"QUT's research provides an evidence base to support the marketing messages and strategies we use to reach our donor groups." Dr Geoff Smith, Australian Red Cross Blood Service

Bullying attitudes

We surveyed young people to identify the impact of the Inspire Foundation's website on attitudes towards bullying. Our research helped Inspire to shape mental health reform.

"Our partnership with QUT contributes to future policy debates that shape mental health reform." Aram Hosie, Inspire Foundation

Men in supermarkets

We conducted the world's first profile of male consumers engaged in family food shopping, and discovered a new type of shopper that responds to strong value offers. These new consumers are young, well educated males starting a career or family, who are willing to share responsibility for family food shopping.

QUT Business School research office