The business of consumer behaviour
By better understanding the drivers of behaviour, the Consumer Research Group provides unique insights to enhance business competitiveness.
Research in consumer behaviour involves working to understand people's thoughts and emotions, attitudes, motivations and actions.
As psychology professionals, business managers, and marketing and communication experts, we use our real-world skills to get the answers.
Details about our researchers and their areas of expertise:
- Consumer research
- Dynamic markets
- Service challenges and social responsibility
- Services and social networks
- Services innovation
Business School research
Our researchers are part of the School of Advertising, Marketing and Public Relations at the QUT Business School and collaborate widely for cross-disciplinary research.
Find out more about joining us as a research student or academic:
ERA (Excellence in Research for Australia) 2012 score:
- 3 (at world standard)
ERA (Excellence in Research for Australia) evaluates the quality of research undertaken in Australian universities against national and international benchmarks.
Grants and funding
We attract significant research funds through government grants, as well as public sector, industry and cooperative research centre funding.
Between 2010 and 2013 our income exceeded $750,000.
Our research is published in journals, books and conference proceedings.
- Professor Ian Lings
- Professor Brett Martin
- Professor Judy Drennan
- Professor Rebekah Russell-Bennett
- Associate Professor Gayle Kerr
- Dr Lynda Andrews
- Associate Professor Jennifer Bartlett
- Associate Professor Steven Pike
- Dr Amanda Beatson
- Associate Professor Larry Neale
- Dr Kim Johnston
- Dr Shane Mathews
- Dr Gary Mortimer
- Dr Clinton Weeks
- Dr Amisha Mehta
- Dr Kerri-Ann Kuhn
- Dr Dominique Greer
- Dr Bree Devin
This is just a sample of our research activity in this area.
- Leveraging mobile phone technology to influence responsible drinking behaviours
- M-gambling: a strategic social marketing approach to protect vulnerable consumers
Potential topics for new research students, and topics our students are currently studying.
- Ambush marketing and counter-strategies
- Characteristics of 'successful' engagement: evaluating approaches to communication engagement in business or local government
- Comparing the operationalisation and practice of engagement across different practice contexts
- Consumer loneliness: How does it affect choice and loyalty?
- Courtesy in virtual/online service interactions
- Digital community engagement: how do organisations use digital technologies for community engagement?
- Do packaging aesthetics affect perceptions of taste and purchase intentions?
- Do shoppers really care about buying local foods?
- Effectiveness of wearable technology in corporate wellness programs
- Effects of mobile app inaccessibility
- Engaging recreational fishers in the management of fisheries habitats
- Examining consumer willingness to pay (WTP) for local food products
- Examining the Asian consumers’ perceptions of Australian fresh foods
- Explaining the IKEA effect: Why do we value the fruits of our own labour?
- Exploring dimensions of dialogic engagement within a nonprofit setting
- Exploring engagement within and about corporate social responsibility
- Exploring the impact of power on engagement
- Farmers markets: examining the drivers of growth
- Fraud and the marketer’s response
- Gaining social credits: Increasing blood donation using games and apps
- How is engagement used to influence and shape public opinion in consumer organisations?
- How shopper expectations influence retailing success
- Improving the workplace through self-service technology
- Making technology work for employees
- Profiling the internationalisation processes of digital-born service firms
- Self-gifting: examining contexts and categories
- Self-gifting: identifying cultural differences
- Sponsorship-linked marketing: Branding and rivalry
- Technology and Tourism
- The demise of the ethical shopper: shifting non-ethical consumption to ethical behaviour
- The human factors in self-service technology
- The role of engagement in creating shared value
- The softer side of next-gen entrepreneurship: the emotional experience and success
- The use of wearable technology to reduce your insurance premium
- Tough Mudder: Exploring the relationship between painful service experiences and consumer wellbeing
- Tourism destinations in the digital and social media age
- Trade show effectiveness
- Understanding stakeholders in collaborative governance and environmental stewardship for fisheries habitat restoration
- Virtual environments in trade shows
- When do larger food items increase choice and consumption?
- Who values choice and who doesn’t?
- Working with clusters and competitors to achieve shared value
We foster partnerships with industry and government to solve complex problems and create innovative solutions.
Our close links with academic institutions worldwide ensure our research is at the leading edge.
- IAE Business School, Argentina
- University of Alberta, Canada
- University of British Columbia, Canada
- York University, UK
- Vienna University, Austria
- Bournemouth University, UK
- University of Saint Gallen, Switzerland
- University of Oregon, US
Significant corporate partnerships
- Brisbane Airport Corporation
- Black Dog Institute
- Australian Red Cross Blood Service
- Inspire Foundation
- CitySmart (Brisbane City Council's sustainability agency)
- QUT Digital media, communication and culture
- Smart Services CRC
- CRC for rail innovation
We take pride in conducting world-class research that is relevant to professionals, students, colleagues and the community. Our academics conduct focused research that has an impact on social and cultural community issues, providing quality solutions to real problems.
These are just a few examples of how our research has benefited industry and the community.
We investigated why Generation Y don't give blood and found disparities between the services on offer and young people's perceptions on blood donation.
Recognition on social media networks, an app that reminds them when and where to donate and lets them compete with their donating friends - that's what Generation Y wants.
'QUT's research provides an evidence base to support the marketing messages and strategies we use to reach our donor groups.' Dr Geoff Smith, Australian Red Cross Blood Service
We surveyed young people to identify the impact of the Inspire Foundation's website on attitudes towards bullying. Our research helped Inspire to shape mental health reform.
'Our partnership with QUT contributes to future policy debates that shape mental health reform.' Aram Hosie, Inspire Foundation
Men in supermarkets
We conducted the world's first profile of male consumers engaged in family food shopping, and discovered a new type of shopper that responds to strong value offers. These new consumers are young, well educated males starting a career or family, who are willing to share responsibility for family food shopping.
Using mobile games and apps to change behaviours
We have partnered with CitySmart (Brisbane City Council's sustainability agency) to develop a smartphone game to help low income earners reduce their electricity use.
The 'Reduce Your Juice' game has been designed with behaviour change theories as frameworks and is one of the world's first research collaborations of this kind.
'The CitySmart and QUT partnership demonstrates how real innovation can be achieved through collaboration. This cutting-edge digital engagement approach will lead to new learnings and knowledge in the energy sector. QUT provided a broad theoretical foundation to shape the design of the program and a thorough evaluation framework to capture the program outcomes and learnings.' CitySmart