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Business School a university for the real world

Topic: Marketing

September 20, 2019

Is the best customer experience always the right customer experience?

Jennifer Arnold explains why you should align customer experience with customer expectations.

Marketing 

August 30, 2019

Why BP is getting into bed with David Jones. The promising marriage of petrol and gourmet food

David Jones and BP are joining forces to 'create all-new centres of convenience' appears to mean servos are getting back into service.

Marketing Strategy

July 8, 2019

Treat or trick: we asked people how they feel about sharing fitness data with insurance companies

Insurance companies collect data from fitness trackers to help improve business decisions.

Innovation and technology Marketing