Topic: Marketing

15 June, 2020

Watch yourself: the self-surveillance strategy to keep supermarket shoppers honest

To curb opportunistic shoplifting, supermarkets want you to know you are being watched. But they're also hoping for self-reflection.

Marketing

5 June, 2020

Brands backing Black Lives Matter: it might be a marketing ploy, but it also shows leadership

Corporate support for the protests against institutional racism in the US signals the rise of 'political corporate social responsibility'.

Marketing

29 May, 2020

Don’t blame COVID-19: Target’s decline is part of a deeper trend

Target's fall from grace involves poor market positioning, confusing strategies, and a declining middle class consumer market.

Marketing

20 September, 2019

Is the best customer experience always the right customer experience?

Jennifer Arnold explains why you should align customer experience with customer expectations.

Marketing

31 May, 2019

The IKEA effect: how we value the fruits of our labour over instant gratification

The IKEA effect says ‘that labour alone can be sufficient to induce greater liking for the fruits of one’s labour’.

Marketing

4 April, 2019

The trouble with Big W: don't blame online for killing discount department stores

Big W store closures signal deeper problems for the discount department store sector.

Marketing

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