15 June, 2020
Watch yourself: the self-surveillance strategy to keep supermarket shoppers honest
To curb opportunistic shoplifting, supermarkets want you to know you are being watched. But they're also hoping for self-reflection.
5 June, 2020
Brands backing Black Lives Matter: it might be a marketing ploy, but it also shows leadership
Corporate support for the protests against institutional racism in the US signals the rise of 'political corporate social responsibility'.
29 May, 2020
Don’t blame COVID-19: Target’s decline is part of a deeper trend
Target's fall from grace involves poor market positioning, confusing strategies, and a declining middle class consumer market.
20 September, 2019
Is the best customer experience always the right customer experience?
Jennifer Arnold explains why you should align customer experience with customer expectations.
31 May, 2019
The IKEA effect: how we value the fruits of our labour over instant gratification
The IKEA effect says ‘that labour alone can be sufficient to induce greater liking for the fruits of one’s labour’.