Topic: Marketing

15 April, 2021

Smell like a woman, not a rose’: Chanel No. 5 100 years on, an iconic fragrance born from an orphanage

Marilyn Monroe famously wore “just a few drops of No. 5″ to bed. 100 years after Coco Chanel launched her perfume, it is as popular as ever.

Marketing

25 February, 2021

School banking programs target ‘vulnerable consumers’. But research shows kids are smarter than you think

School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn't always the case.

Marketing

4 February, 2021

What’s next for Amazon after Jeff Bezos? No dramatic changes, just more growth and optimisation

Amazon CEO Jeff Bezos is stepping down. His successor's AI experience may hold clues for the retail giant's future.

Innovation and technology Marketing Strategy

22 January, 2021

The rise and rise of Aldi: two decades that changed supermarket shopping in Australia

Since opening its first Australian stores on January 25 2001, Aldi has profoundly influenced the supermarket landscape.

Marketing

12 January, 2021

To go smart or be smart: How can Australians protect their privacy within their ‘smart’ homes?

As people stayed within their homes during the pandemic, they were busy rewiring and improving their homes for maximum convenience. However, is there a downside to this technology in the home?

Marketing Innovation and technology

7 December, 2020

Value of upcycling: using upcycled products to develop a sustainable brand message

Sustainability is a value a brands now want to align themselves with. But how do you deliver on that brand value with your product range. Hear fashion upcycling success stories and strategies to communicate your sustainable message.

Marketing Entrepreneurship

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