Author: Brett Martin

7 June, 2021

Queensland biofutures: convincing consumers about bioplastic products

Explore how factors and models influence changing consumer behaviour towards bioplastic products and how that could create more Queensland jobs.

Marketing

4 May, 2021

Upcycling for corporate branding: Pivoting in the sustainable direction at a company and industry level

Upcycling doesn’t have to be limited to the branding of products. Upcycling can also be used to boost corporate branding as well.

Marketing Environment and energy

12 January, 2021

To go smart or be smart: How can Australians protect their privacy within their ‘smart’ homes?

As people stayed within their homes during the pandemic, they were busy rewiring and improving their homes for maximum convenience. However, is there a downside to this technology in the home?

Marketing Innovation and technology

7 December, 2020

Value of upcycling: using upcycled products to develop a sustainable brand message

Sustainability is a value a brands now want to align themselves with. But how do you deliver on that brand value with your product range. Hear fashion upcycling success stories and strategies to communicate your sustainable message.

Marketing Entrepreneurship

28 October, 2020

Artificial intelligence making waves in the cruise industry

While you sit there dreaming of your next holiday or planning your next cruise, you may be surprised to know Artificial Intelligence (AI) plays a bigger role in your trip then you thought.

Marketing Innovation and technology

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