Author: Gary Mortimer
30 June, 2020
COVID-19 has changed the future of retail: there’s plenty more automation in store
15 June, 2020
Watch yourself: the self-surveillance strategy to keep supermarket shoppers honest
To curb opportunistic shoplifting, supermarkets want you to know you are being watched. But they're also hoping for self-reflection.
29 May, 2020
Don’t blame COVID-19: Target’s decline is part of a deeper trend
Target's fall from grace involves poor market positioning, confusing strategies, and a declining middle class consumer market.
19 March, 2020
How a time of panic buying could yet bring us together
Panic buying and other behaviours in times of crisis may bring people together, say Gary Mortimer, Professor of Marketing and Consumer Behaviour at QUT, and Jana Bowden, Associate Professor of Marketing and Consumer Behaviour at Macquarie University.
31 May, 2019
The IKEA effect: how we value the fruits of our labour over instant gratification
The IKEA effect says ‘that labour alone can be sufficient to induce greater liking for the fruits of one’s labour’.