Author: Gary Mortimer

29 July, 2021

Vaccine selfies may seem trivial, but they show people doing their civic duty - and probably envourage others too

Are vaxxies just the latest trend in virtue signalling? And even if they are, does that mean they’re not worth it?

Marketing

15 April, 2021

Smell like a woman, not a rose’: Chanel No. 5 100 years on, an iconic fragrance born from an orphanage

Marilyn Monroe famously wore “just a few drops of No. 5″ to bed. 100 years after Coco Chanel launched her perfume, it is as popular as ever.

Marketing

25 February, 2021

School banking programs target ‘vulnerable consumers’. But research shows kids are smarter than you think

School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn't always the case.

Marketing

4 February, 2021

What’s next for Amazon after Jeff Bezos? No dramatic changes, just more growth and optimisation

Amazon CEO Jeff Bezos is stepping down. His successor's AI experience may hold clues for the retail giant's future.

Innovation and technology Marketing Strategy

22 January, 2021

The rise and rise of Aldi: two decades that changed supermarket shopping in Australia

Since opening its first Australian stores on January 25 2001, Aldi has profoundly influenced the supermarket landscape.

Marketing

1 December, 2020

Feeling pressured to buy Christmas presents? Read this (and think twice before buying candles)

Novelty items, candles, pamper products and pyjamas top the list of unwanted Christmas gifts. So why not choose a better, greener option?

Marketing

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