Author: Gary Mortimer

30 June, 2020

COVID-19 has changed the future of retail: there’s plenty more automation in store

Australian supermarket giant Woolworths has announced its single biggest investment in logistics infrastructure, spending A$780 million to replace up to 1,300 workers with robots.

Economy Innovation and technology

15 June, 2020

Watch yourself: the self-surveillance strategy to keep supermarket shoppers honest

To curb opportunistic shoplifting, supermarkets want you to know you are being watched. But they're also hoping for self-reflection.

Marketing

29 May, 2020

Don’t blame COVID-19: Target’s decline is part of a deeper trend

Target's fall from grace involves poor market positioning, confusing strategies, and a declining middle class consumer market.

Marketing

19 March, 2020

How a time of panic buying could yet bring us together

Panic buying and other behaviours in times of crisis may bring people together, say Gary Mortimer, Professor of Marketing and Consumer Behaviour at QUT, and Jana Bowden, Associate Professor of Marketing and Consumer Behaviour at Macquarie University.

Nonprofit and philanthropy

31 May, 2019

The IKEA effect: how we value the fruits of our labour over instant gratification

The IKEA effect says ‘that labour alone can be sufficient to induce greater liking for the fruits of one’s labour’.

Marketing

4 April, 2019

The trouble with Big W: don't blame online for killing discount department stores

Big W store closures signal deeper problems for the discount department store sector.

Marketing

Previous 1 2 Next