Research
We take pride in conducting world-class research that is relevant to professionals, students, colleagues and the community. Our research culture encourages and supports staff to undertake research and publish the results.
Our experts
Our academic staff are experts in their fields of advertising, marketing, public relations and international business, and are widely published in leading academic journals.
Our groups
Centre for Behavioural Economics, Society and Technology
Bringing together leading researchers in economics, behavioural sciences, social marketing, data analytics, media and health, the Centre’s aim is to deliver evidence-based behavioural research that transforms society and the economy.
Service Thinking for Social Problems
We seek to apply scholarly theories from the field of services marketing and social marketing to real-world social problems.
Social and Business Engagement Group
Our researchers offer expertise in engagement across three key areas: stakeholder, digital and health.
Consumer Behaviour group
Our researchers focus on the influences of consumer behaviour, including technology and individual differences such as personality traits.
Our student topics and projects
Honours
- Consumer loneliness: How does it affect choice and loyalty?
- Consumer reactions to voice-based AI
- Courtesy in virtual/online service interactions
- Engaging recreational fishers in the management of fisheries habitats
- Fraud and the marketer’s response
- Perceptions of stopover travel destinations
- Self-gifting: identifying cultural differences
- Sponsorship-linked marketing: Branding and rivalry
- The demise of the ethical shopper: shifting non-ethical consumption to ethical behaviour
- Trade show effectiveness
- Travellers' perceptions of short break holiday destinations
- Virtual environments in trade shows
Master of Philosophy
- Characteristics of 'successful' engagement: evaluating approaches to communication engagement in business or local government
- Comparing the operationalisation and practice of engagement across different practice contexts
- Consumer loneliness: How does it affect choice and loyalty?
- Consumer memory for marketing communications
- Consumer reactions to voice-based AI
- Courtesy in virtual/online service interactions
- Digital community engagement: how do organisations use digital technologies for community engagement?
- Do COVID-safe practices and messages create anxious shoppers?
- Dopamine Dressing: Do brightly coloured outifts make us happier?
- Effectiveness of wearable technology in corporate wellness programs
- Engaging recreational fishers in the management of fisheries habitats
- Exploring dimensions of dialogic engagement within a nonprofit setting
- Exploring engagement within and about corporate social responsibility
- Exploring the attributes that influence the purchase of indigenous art and souvenirs
- Exploring the impact of power on engagement
- Fraud and the marketer’s response
- How is engagement used to influence and shape public opinion in consumer organisations?
- Perceptions of stopover travel destinations
- Regulatory Mode and the Endowment effect
- Self-gifting: identifying cultural differences
- Sponsorship-linked marketing: Branding and rivalry
- The Martyrdom Effect: why we hurt to give
- The demise of the ethical shopper: shifting non-ethical consumption to ethical behaviour
- The role of engagement in creating shared value
- The softer side of next-gen entrepreneurship: the emotional experience and success
- The use of chatbots for mental healthcare and emotional wellbeing
- Trade show effectiveness
- Travellers' perceptions of short break holiday destinations
- Understanding Online Global Shopping Event Participation
- Understanding authenticity seeking in the purchase of indigenous art and souvenirs
- Virtual environments in trade shows
- Working with clusters and competitors to achieve shared value
PhD
- Characteristics of 'successful' engagement: evaluating approaches to communication engagement in business or local government
- Comparing the operationalisation and practice of engagement across different practice contexts
- Consumer loneliness: How does it affect choice and loyalty?
- Consumer memory for marketing communications
- Consumer reactions to voice-based AI
- Courtesy in virtual/online service interactions
- Digital community engagement: how do organisations use digital technologies for community engagement?
- Do COVID-safe practices and messages create anxious shoppers?
- Dopamine Dressing: Do brightly coloured outifts make us happier?
- Engaging recreational fishers in the management of fisheries habitats
- Exploring dimensions of dialogic engagement within a nonprofit setting
- Exploring engagement within and about corporate social responsibility
- Exploring the attributes that influence the purchase of indigenous art and souvenirs
- Exploring the impact of power on engagement
- Fraud and the marketer’s response
- How is engagement used to influence and shape public opinion in consumer organisations?
- How shopper expectations influence retailing success
- Improving the workplace through self-service technology
- Making technology work for employees
- Perceptions of stopover travel destinations
- Regulatory Mode and the Endowment effect
- Self-gifting: identifying cultural differences
- Sponsorship-linked marketing: Branding and rivalry
- Technology and tourism
- The Martyrdom Effect: why we hurt to give
- The demise of the ethical shopper: shifting non-ethical consumption to ethical behaviour
- The role of engagement in creating shared value
- The softer side of next-gen entrepreneurship: the emotional experience and success
- The use of chatbots for mental healthcare and emotional wellbeing
- Tourism destinations in the digital and social media age
- Trade show effectiveness
- Travellers' perceptions of short break holiday destinations
- Understanding Online Global Shopping Event Participation
- Understanding authenticity seeking in the purchase of indigenous art and souvenirs
- Virtual environments in trade shows
- Working with clusters and competitors to achieve shared value
Vacation research experience scheme
- Ambush marketing and counter-strategies
- Developing marketing communications to increase blood donations from males
- Exploring the Connected Home
- Exploring the attributes that influence the purchase of indigenous art and souvenirs
- Partnering with Health Consumers: Conceptualizing and Measuring Health Engagement
- Understanding Online Global Shopping Event Participation
- Understanding authenticity seeking in the purchase of indigenous art and souvenirs
- Unpacking public relations practitioner decisions