Business School


06 October 2017

Influencer marketing is the fastest growing online customer-acquisition method. 84% of marketers judge influencer marketing to be effective as reported by Social Media Today.

Join Femeconomy Founders, Jade Collins and Alanna Bastin-Byrne; Female Leader, Danielle Lewis from Scrunch; and Dr Edwina Luck from QUT School of Advertising, Marketing and Public Relations, as they explore the landscape and rise of influencer marketing.

Dr Edwina Luck will introduce the concept of Influencer Marketing and Social Influencer Networks which as a whole are vastly unregulated, and ultimately cause many challenges for marketers looking to run Social Influencer Marketing Campaigns.

Jade Collins and Alanna Bastin-Byrne will share with you how they developed an influencer marketing strategy to launch and grow Femeconomy, a website where women shop brands with female leaders to create gender equality.

Scrunch is a data-driven Influencer Marketing platform that has been helping to connect brands and agencies to the right Influencers for their campaign for 5 years. Danielle Lewis from Scrunch will discuss how technology is driving influencer marketing and the outcomes being achieved.

Who should attend?

This event is suited to communication professionals and students who are keen to learn what marketers are discovering about the power of influencer marketing and what’s involved in running a campaign from start to finish.

06 October 2017 - 06 October 2017
Level 10, Z Block, Gardens Point Campus
The Gibson Room
QUT School of Advertising, Marketing and Public Relations
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QUT School of Advertising, Marketing and Public Relations Business Breakfast: The Rise of Influencer Marketing


QUT Business School

  • Level 1, B Block
    Gardens Point
    2 George St
  • Postal address:
    QUT Business School
    GPO Box 2434
    Brisbane QLD 4001