Business School


24 February 2017

What is the Ideas Factory?

The QUT Ideas Factory provides Executive MBA and MBA alumni and Associates the opportunity to leverage their experience, insight and collective efforts to solve industry problems in a familiar and stimulating, but challenging MBA context.

Initially launched last year in Sydney, Melbourne and Brisbane, Allianz Global Assistance want to increase “gotU” utilisation by capturing a significant share of current non-Auto Club members, as well as switching existing members from their annual subscriptions. They’re looking at innovative ways of engaging consumers to ensure they use the app at the ‘moment of truth’ and have reason to use it on an ongoing basis. 

The Ideas Factory events are complimentary, designed to link industry, alumni and other members of the QUT MBA community to work together over a short period to achieve a defined outcome. 

The value and richness of a QUT MBA lies in its cohort - a multi-disciplinary group of motivated, thoughtful and creative individuals.  Likewise, the Ideas Factory is an opportunity for you as alumni to bring your wealth of experience and collective insight to bear on issues such as this.  

We invite you to this special event with an opportunity to further disrupt the roadside assistance industry, identify real opportunities and future directions for "gotU".

12 – 12:30pm Light lunch 
12:30 – 5pm   Ideas Factory Session
5 – 6:30pm Drinks canapés and networking

24 February 2017 - 24 February 2017
12pm - 5pm
Graduate School of Business Executive Education Centre (B Block)
Level 4
QUT Business School
Tim Burton
(07) 3138 7731
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Allianz "gotU" app


QUT Business School

  • Level 1, B Block
    Gardens Point
    2 George St
  • Postal address:
    QUT Business School
    GPO Box 2434
    Brisbane QLD 4001