Business School a university for the real world


29 July 2021


Industry engagement webinar by Dr Sven Tuzovic, Senior Lecturer at the QUT School of Advertising, Marketing and Public Relations, and Harold Walsh, Sales and Marketing Executive, ST Soluctions Australia (Australian subsidiary of SoftBank).

About the webinar

The robots are coming. While robots have been utilised for years behind the scenes across assembly lines and/or warehouses, socially assistive service robots (e.g., Pepper) increasingly become an integral part of frontline service operations across a variety of industry sectors. But how does the robotization of the human workforce affect frontline employees? And how do perceptions of the frontline staff influence the willingness for human-robot collaboration?

In this seminar, services marketing expert Dr Tuzovic will discuss cutting-edge research of employee-robot interactions in the workplace. The focus is on understanding frontline employee’s perceptions of service robots and their willingness to collaborate with their non-human counterparts in service contexts. Robotics expert Harold Walsh will showcase recent enterprise solutions and projects with Pepper. This seminar has wide implications for business managers, service marketers, and any worker in a service environment.

About the speakers

Sven TuzovicDr Sven Tuzovic
Dr Sven Tuzovic is Senior Lecturer (US Associate Professor) in Marketing at QUT Business School in Brisbane, Australia. In 2020 he was Visiting Research Scholar at the Gabelli School of Business at Fordham University Lincoln Center in New York. Before joining QUT, he was tenured Associate Professor at Pacific Lutheran University and Visiting Professor at Griffith University, Murray State University, and the University of New Orleans. He holds a Doctoral Degree in Marketing from the University of Basel in Switzerland, a Master’s Degree from the Catholic University of Eichstaett-Ingolstadt, Germany, and a BBA from Georgia Southern University. His research has been published in leading academic journals including the Journal of Service Management, Journal of Services Marketing, Journal of Retailing and Consumer Services, and in international conference proceedings. He has won three Best Paper Awards and a Faculty Research Award at Pacific Lutheran University. Dr Tuzovic has been Associate Editor of the Journal of Services Marketing since 2014.

Harold WalshHarold Walsh
Harold Walsh is Sales and Marketing Executive with ST Solutions Australia (subsidiary of SoftBank). The SoftBank vision fund is one of the biggest technology investment funds in the world. He has a passion for robotics and innovation, and harnessing technology to improve efficiency. Mr Walsh is responsible for Human Robotics Interaction (HRI) and UX/UI design integration strategies. He has a Bachelor of Industrial Design from QUT.

29 July 2021 - 29 July 2021
This webinar has been cancelled
This webinar has been cancelled
Calendar Event
Add Event to Calendar


QUT Business School

  • Twitter
  • YouTube
  • Postal address:
    QUT Business School
    GPO Box 2434
    Brisbane QLD 4001