Business School a university for the real world


31 March 2021

QUT Entrepreneurship's FUEL is a 5-week, part-time innovation program that will give you the processes and tools to take a problem to prototype.

This project-based program applies the design-led process of understanding the problem, generating solutions, and developing/testing prototypes in order to meet the needs of your target customers. 

Key learnings include: 

  • Understanding the problem space: engage in research and analytical techniques that help explore the needs and goals of your target audience.

  • Creative Action: translate data into insights to help with concept ideation, prioritisation and visual representation of solutions.

  • Prototyping: develop and gain proficiency in creating mockups, wireframes, and prototypes.

  • Optimisation: reiterate design concepts based on feedback and testing to optimise and improve usability, desirability and feasibility of your final design solution.


Module 1: Principles, Processes & Validation - adding fuel to your tank

  • key methodologies
  • secondary to primary research

Module 2: Developing Insights

  • affinity mapping
  • empathy mapping
  • personas
  • customer journeys

Module 3: Ideas and Concepts - half-tank milestone

  • features & user flows
  • design & sketching 

Module 4: Building & Testing Prototypes

  • wireframes and prototyping
  • usability testing
  • case study prep and pitch presentation - Full Tank!

Register here!


Format: Hybrid - In-person on campus and online check-ins and modules

Dates: Wednesdays, 31 March, (mid sem break), 14 April, 21 April & 28 April

Time: 3-5PM


31 March 2021 - 28 April 2021
QUT Kelvin Grove Campus, Brisbane
Free for QUT Community
QUT Entrepreneurship
07 3138 1906
Register here
Calendar Event
Add Event to Calendar

QUT Entrepreneurship - FUEL


QUT Business School

  • LinkedIn
  • YouTube
  • Postal address:
    QUT Business School
    GPO Box 2434
    Brisbane QLD 4001