Dr Syed Fazal E Hasan
This person does not currently hold a position at QUT.
Marketing, Relationship marketing, Positive emotions, Relationship investments, Seller's response, Social marketing, Customer citizenship behaviour
- Fazal E Hasan S, Lings I, Neale L, Mortimer G, (2014) The role of customer gratitude in making relationship marketing investments successful, Journal of Retailing and Consumer Services, 21 (5), pp. 788-796.