Dr Phyra Sok

Biography

Background

Phyra obtained his Bachelor in Business Administration from National University of Cambodia and Bacholor of Education from Royal University of Phnom Penh, Cambodia. After working for a few years as an academic at the University of Cambodia, he obtained his Master of Business Administration from Shu-Te University (Taiwan) and later a PhD from University of Tasmania (Australia).

His research is centred in three theoretical domains

• HR/Marketing interaction, applied to employee performance and firm's growth. His research in this area is applied to explore the employees' motivations and behavior in pursuing conflicting tasks.
• Entrepreneurship/Marketing interaction, applied to firm's growth. His research in this area is applied to explore personal characteristics and organizational factors that faciliate firm's growth.
• Product innovation/Marketing interaction, applied to firm's growth. His research in this area is applied to explore the potential contribution of the complementarity between product innovation and marketing to firm's growth.

His research in these areas has appeared in a range of journals including

• International Small Business Journal
• Journal of Business Research
• Industrial Marketing Management
• Journal of Strategic Marketing
• Journal of Services Marketing

Research interests

• Organizational ambidexterity
• Motivations
• Service marketing and service strategy
• Value creation
• Product innovation and entrepreneurship

Current projects

HR/Marketing interaction

• The nexus between the "can do behavior" and the "why behavior" motivations as drivers of successful engagement in ambidextrous among salespeople.

Entrepreneurship/Marketing interaction

• Achieving growth-quality of work life ambidexterity in small firms. This project is collaborated with Dr. Lan Snell (Charles Sturt University) and Professor Tracey Danaher (Monash University).

Product innovation/Marketing interaction

• Employee creativity and attention-to-details in product innovation and marketing. This project is collaborted with Professor Aron O'Cass (University of Tasmania).
• Value creation process within service firms. This project is collaborated with Professor Aron O'Cass (University of Tasmania).
• Service innovation exploration and exploitation. This project is collaborated with Professor Aron O'Cass (University of Tasmania).

Awards

• 2013: Best Paper Award - Australian & New Zealand Marketing Academy, "Business is good and so is life: achieving growth-quality of work life ambidexterity in small firms."