Dr Maria van Dessel

Profile image of Dr Maria van Dessel

Personal details

Keywords

business-to-business marketing, mass communication, advertising, message strategy

Discipline

Marketing

Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Qualifications

  • PhD (Queensland University of Technology)
  • Bachelor of Business (Queensland University of Technology)

Teaching

Teaching interests


  • Advertising management

  • Contemporary issues in advertising

  • Regulations and ethics in marketing communications

  • Advertising strategy and planning

  • Advertising theory, principles and practice

Publications

QUT ePrints

For more publications by Maria, explore their research on ePrints (our digital repository).

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Supervision