Dr Louise Kelly

Profile image of Dr Louise Kelly

Faculty of Business & Law,
School of Advertising, Marketing & PR


Personal details

Positions

Senior Lecturer
Faculty of Business & Law,
School of Advertising, Marketing & PR

Discipline

Marketing

Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Qualifications

  • Doctor of Philosophy (Queensland University of Technology)
  • Master of Business (Queensland University of Technology)

Professional memberships and associations


  • Member of the Australian and New Zealand Advertising Academy ANZAA
  • Member of the American Advertising Academy  AAA

Teaching

Teaching interests


  • Media planning

  • Advertising campaigns

  • Strategy

  • Consumer behaviour

  • Advertising theory

  • Contemporary advertising issues.

Publications

QUT ePrints

For more publications by Louise, explore their research in QUT ePrints (our digital repository).

View more publications

Supervision