Dr Lynda Andrews

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Personal details


Diffusion, adoption and meaningful use of ICTs and Web 2.0 applications, Internet and mobile phone marketing, Mobile phones in e-health, eHealth and mHealth, Experiential consumption behaviour, Consumer behaviour and retail, Research methodologies, Consumer food waste



Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008


  • Doctor of Philosophy (University of Queensland)
  • Master of Philosophy (University of Queensland)


Current Teaching focus

  • Strategic Marketing (Capstone unit using the Markstrat simulation)
  • Postgraduate unit on writing a literature review

Previous TeachingI have previously taught in a range of units that have informed my research:

  • Consumer behaviour
  • eMarketing
  • Retail and Merchandising
  • Introductory Marketing (UG and PG)
  • International Business Communications
  • Managerial Communication.

Higher Degree Research teaching interests regarding methodologies.

  • Using Q-Methodology in consumer behaviour research. Published in 2012 European Journal of Marketing, 46(3/4).
  • Integrating experience sampling method (ESM) with data collection via the mobile phone termed SMS Experience Sampling Method or SMS-ES Method. Published in 2011 International Journal of Market Research, 53(4).

Selected publications

QUT ePrints

For more publications by Lynda, explore their research in QUT ePrints (our digital repository).

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