Dr Lynda Andrews

Profile image of Dr Lynda Andrews

Contact

+61 7 3138 1286

+61 7 3138 1811

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Personal details

Keywords

Diffusion, adoption and meaningful use of ICTs and Web 2.0 applications, Internet and mobile phone marketing, Mobile phones in e-health, eHealth and mHealth, Experiential consumption behaviour, Consumer behaviour and retail, Research methodologies, Consumer food waste

Discipline

Marketing

Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Qualifications

Doctor of Philosophy (University of Queensland), Master of Philosophy (University of Queensland)

Teaching

Current Teaching focus

  • Strategic Marketing (Capstone unit using the Markstrat simulation)
  • Postgraduate unit on writing a literature review


Previous TeachingI have previously taught in a range of units that have informed my research:

  • Consumer behaviour
  • eMarketing
  • Retail and Merchandising
  • Introductory Marketing (UG and PG)
  • International Business Communications
  • Managerial Communication.


Higher Degree Research teaching interests regarding methodologies.

  • Using Q-Methodology in consumer behaviour research. Published in 2012 European Journal of Marketing, 46(3/4).
  • Integrating experience sampling method (ESM) with data collection via the mobile phone termed SMS Experience Sampling Method or SMS-ES Method. Published in 2011 International Journal of Market Research, 53(4).

Publications

QUT ePrints

For more publications by Lynda, explore their research on ePrints (our digital repository).

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Awards