Dr John McDonnell

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Personal details

Keywords

CLIMATE CHANGE AND MARKETING, ENTERTAINMENT MARKETING, MOVIE MARKETING, PRODUCT PLACEMENT, WAITING FOR SERVICE BY CUSTOMERS

Discipline

Film, Television and Digital Media, Marketing

Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Qualifications

  • Doctor of Philosophy (University of Western Aust.)
  • Master of Business Administration (University of Queensland)

Teaching

Teaching interests


  • Introductory unit in marketing

  • Strategic management, marketing management

  • E-marketing

  • Internship

  • International marketing

  • Entertainment marketing.

Publications

QUT ePrints

For more publications by John, explore their research on ePrints (our digital repository).

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Supervision