Professor Gayle Kerr

Profile image of Professor Gayle Kerr

Faculty of Business & Law,
School of Advertising, Marketing & PR


Contact

+61 7 3138 1243

+61 7 3138 1811

View location details(QUT staff and student access only)

Personal details

Positions

Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR

Keywords

Advertising, Digital and social media, Advertising management and strategy, Advertising self regulation, Integrated Marketing Communication, Integrated Marketing Communication education, Advertising education

Discipline

Marketing

Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Qualifications

  • Doctor of Philosophy (Queensland University of Technology)

Professional memberships and associations

Founding President, Australian and New Zealand Academy of Advertising

American Academy of Advertising

Teaching

Teaching interests

  • Integrated marketing communication (IMC)
  • Data and decision making
  • Content creation and management
  • Advertising campaigns

Publications

QUT ePrints

For more publications by Gayle, explore their research in QUT ePrints (our digital repository).

View more publications

Awards