Dr Edwina Luck
Faculty of Business & Law,
School of Advertising, Marketing & PR
Biography
BackgroundEdwina's research areas include
- consumer behaviour
- integrated marketing communication (IMC)
- marketing education
- virtual social networks
- communication in not for profits
- generation Y.
She has attended many international conferences and is widely published in these areas. She has lectured within the School of Advertising, Marketing, and Public Relations at QUT since 2002.
Research interests
- Virtual social networks
- Integrated marketing communication
- Not for profit communications
- Consumer behaviour.
Current projects
Edwina is currently the project leader for a Smart Services CRC work package on market audience foresight, working with project manager Terry Flew (QUT), in partnership with Sensis and Fairfax.
Personal details
Positions
- Senior Lecturer
Faculty of Business & Law,
School of Advertising, Marketing & PR
Discipline
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008
Qualifications
- Doctor of Business Administration (Southern Cross University)
- Graduate Diploma in Further Education (University of Southern Qld)
Professional memberships and associations
- Australian Direct Marketing (ADMA) Queensland Branch Board Member
- Australian Marketing Institute
- Australia and New Zealand Marketing Academy
Publications
QUT ePrints
For more publications by Edwina, explore their research on ePrints (our digital repository).