Dr Brenda Moon
This person does not currently hold a position at QUT.
Brenda is a Data Scientist in the Creative Industries Faculty (School of Communication) and the Digital Media Research Centre at QUT. Her primary research interest is using interdisciplinary approaches to apply and develop digital methods. She has been investigating a range of approaches including looking at patterns in timeseries data, topic analysis, network analysis, image analysis and working with large scale social media data.
From 2015-2017 she was a Postdoctoral Research Fellow working with Professor Axel Bruns on his ARC Future Fellowship project: Understanding Intermedia Information Flows in the Australian Online Public Sphere. She is an Affiliated Researcher at the QUT Digital Media Research Centre.
As a PhD candidate at the ANU, initially Brenda explored the use of interactive multimedia in the communication of science, later changing her focus to investigate the use of social media to monitor public discussion of science through her thesis “Scanning the Science – Society Horizon: Using social media to monitor public discussion of science”.
Brenda actively promotes Open Culture, particularly maker spaces, open source software, open hardware and open science. She supports women in computing through participation in groups including PyLadies, AdaCamp and DjangoGirls.
Communication and Media Studies
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008
- Doctor of Philosophy (Australian National University)
- Graduate Diploma of Computer Science (La Trobe University)
- Bachelor of Forest Science (University of Melbourne)
Professional memberships and associations
- Association of Internet Researchers (AOIR): Member
- Australian Computer Society (ACS): Senior Member (MACS Snr) and Certified Professional (CP)
- Association for Computing Machinery (ACM): Member
- Public Communication of Science and Technology (PCST): Member
- Bruns A, Moon B, (2019) One day in the life of a national Twittersphere, Nordicom Review, 40, pp. 11-30.
- Bruns A, Moon B, (2018) Social media in Australian federal elections: Comparing the 2013 and 2016 campaigns, Journalism and Mass Communication Quarterly, 95 (2), pp. 425-448.
- Bruns A, Moon B, Muench F, Wikstrom P, Stieglitz S, Brachten F, Ross B, (2018) Detecting Twitter bots that share SoundCloud tracks, Proceedings of the 9th International Conference on Social Media and Society, pp. 251-255.
- Ross B, Brachten F, Stieglitz S, Wikstrom P, Moon B, Muench F, Bruns A, (2018) Social bots in a commercial context - A case study on SoundCloud, Proceedings of the 26th European Conference on Information Systems (ECIS2018), pp. 1-10.
- Schwanholz J, Moon B, Bruns A, Muench F, (2018) Much ado about nothing? The use of social media in the new digital agenda committee of the German Bundestag. In PT Stoll, T Graham & J Schwanholz, Managing democracy in the digital age: Internet regulation, social media use, and online civic engagement, Springer, pp. 97-118.
- Bruns A, Moon B, Muench F, Sadkowsky T, (2017) The Australian Twittersphere in 2016: Mapping the follower/followee network, Social Media and Society, 3 (4), pp. 1-15.
- Moon B, (2017) Identifying bots in the Australian Twittersphere, Proceedings of the 8th International Conference on Social Media and Society, pp. 1-5.
- McKinnon M, Semmens D, Moon B, Amarasekara I, Bolliet L, (2016) Science, Twitter and election campaigns: tracking #AUSPOL in the Australian federal elections, Journal of Science Communication, 15 (6), pp. 1-22.
- Bruns A, Moon B, Paul A, Muench F, (2016) Towards a typology of hashtag publics: a large-scale comparative study of user engagement across trending topics, Communication Research and Practice, 2 (1), pp. 20-46.
- Grant W, Moon B, Busby Grant J, (2010) Digital Dialogue? Australian Politicians' use of the Social Network Tool Twitter, Australian Journal of Political Science, 45 (4), pp. 579-604.
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- ANU Award for Excellence in Tutoring or Demonstrating. Recognises outstanding contributions to teaching and learning at ANU. One of three joint winners to receive the award from a pool of 38 nominees and hundreds of ANU tutors and demonstrators.