Mr Bill Proud
This person does not currently hold a position at QUT.
Biography
Research Interests- Consumer behaviour
- Marketing communication
- Branding
- Strategic marketing
- Marketing management
Personal details
Discipline
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008
Qualifications
- master of business(marketing) (Queensland University of Technology)
- Bachelor of Law / Bachelor of Arts (The University of Melbourne)
Teaching
Teaching Interests
- Marketing, strategic marketing, services marketing
- Sales, integrated marketing communication
- Marketing management, advertising management
Selected publications
QUT ePrints
For more publications by Bill, explore their research in QUT ePrints (our digital repository).