QUT Entrepreneurship's FUEL is an innovation program that will give you the processes and tools to take a problem to prototype.
So many people have an idea for a new product or business, but don't know where to start – Fuel teaches you how to launch so that your great ideas become a reality.
QUT Entrepreneurship's FUEL is a 2 day, full-time innovation program that will give you the processes and tools to take a problem to prototype.
This project-based program applies the design-led process of understanding the problem, generating solutions, and developing/testing prototypes in order to meet the needs of your target customers.
Key learnings include:
Understanding the problem space: engage in research and analytical techniques that help explore the needs and goals of your target audience.
Creative Action: translate data into insights to help with concept ideation, prioritisation and visual representation of solutions.
Prototyping: develop and gain proficiency in creating mockups, wireframes, and prototypes.
Optimisation: reiterate design concepts based on feedback and testing to optimise and improve usability, desirability and feasibility of your final design solution.
Program:
Module 1: Principles, Processes & Validation - adding fuel to your tank key methodologies secondary to primary research
Module 2: Developing Insights - affinity mapping, empathy mapping, personas and customer journeys
Module 3: Ideas and Concepts - half-tank milestone, features & user flows, design & sketching
Module 4: Building & Testing Prototypes - wireframes and prototyping, usability testing, case study prep and pitch presentation - Full Tank!