Social media marketing tools for business

Overview

Registrations close 2 weeks prior to course start.

These advanced sessions focus on the range of social media tools available to business today. Having access to these valuable marketing tools is one thing but knowing what to do with them is completely different.

Over three sessions, we look at who does it well, which tools to use and, most importantly, how you can apply them to your business. Who should participate

This course is open to owner-operators of small to medium enterprises wanting to gain a better understanding of how they can market their business using traditional and new media channels.

It is also relevant to marketing and advertising practitioners wanting to upgrade their skills in new and social media.

You will need to have a competent ability with Windows and an operational knowledge of the common social media platforms such as Facebook, Twitter, LinkedIn and Google+ for an organisation or for personal use.

Delivery
Where:

QUT Creative Industries Precinct
Musk Avenue
Kelvin Grove campus

When:

June/July 2013 course:

  • Wednesday 26 June: 6pm – 9pm
  • Wednesday 3 July: 6pm – 9pm
  • Wednesday 10 July: 6pm – 9pm

December 2013 course:

  • Wednesday 4 December: 6pm – 9pm
  • Wednesday 11 December: 6pm – 9pm
  • Wednesday 18 December: 6pm – 9pm
Cost
  • Standard fee: $412.50
  • Early-bird discounted fee: $371.25

Fees include GST.

Early-bird discount available until 4 weeks prior to course start date.

Contact

For further information about course content or assessment, contact Kerrie Miller at the Creative Industries Faculty - Commercial Programs Office.

For registration or payments queries, please contact the Office of Continuing Professional Education.


Details

Registrations close 2 weeks prior to course start.

What will I learn?

This course will explore:

  • Who are the stars in social media strategy
  • What works and why
  • Understanding who you are talking to
  • Content strategy development
  • Interpreting and managing data
  • What metrics matter
  • Keeping it all running smoothly.

Outcomes

At the end of this course:

  • You will have a confident understanding of the current landscape of social media tools.
  • You will be able apply effective social media marketing strategies for your own business.

Registration info

Registrations close 2 weeks prior to course start.

Registrations close 10 working days before the start of the course. Late registrations may be accepted subject to availability.

If the course is full, please email the Office of Continuing Professional Education to register your interest. You will be advised via email should another class become available.

Payment

When you register for the course, you will create an account with us. You’ll need to pay your fees online by credit or debit card.

You will be able to access your account, including your invoice, using your email address and password. 

FEE-HELP and HECS are not available for Continuing Professional Education courses.

Early-bird discount

We offer a 10% early-bird discount if you register 4 weeks before the course starts.

Cancellation

To cancel your registration, you must apply in writing to the Course Manager at the Office of Continuing Professional Education. If you cancel 10 business days before the course commences, you will receive a full refund minus a non-refundable $100 registration fee.

No registration refunds will be made within 10 business days of the course starting.

We reserve the right to cancel the course under certain circumstances, such as low registration numbers. If this happens, we will advise you as soon as possible, and give you a full refund. We are not responsible for any expenses you may have incurred if the course is cancelled.