Overview
Registration closes 1 week before the workshop.
Strategic thinking is used as a tool for improving performance, and participants develop an action plan for implementation in their own organisation. Who should participate The course will benefit organisational leaders, senior and aspiring managers, key staff and key advisers in any industry or sector.
- Delivery
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Where:
QUT Gardens Point
Executive Education Centre
B Block, Level 4 When:Friday 16 August 2013, 9am - 4.30pm
Registration and coffee from 8.30am
Details: We'll email you readings and activities to complete before the workshop. We'll provide you with a customised workbook on the day. - Cost
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Registration type Cost Standard registration $770 (inc GST) QUT Graduate School of Business students and alumni $495 (inc GST) - Contact
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For more information about this course, contact Natasha Crossley.
Details
Registration closes 1 week before the workshop.
Enhance your organisation's engagement and reputation with a Corporate Social Responsibility (CSR) strategic road map that helps to add value to the organisation’s long-term outcomes.
Researchers and industry professionals have found that corporate social performance – corporate actions relating to social issues – is a key driver of corporate reputation. This, among other issues, makes an organisation more attractive to current and prospective employees
Additionally, CSR has been found to influence purchase decisions and generate other positive outcomes that are beneficial to firms. Research has shown that CSR can be a significant driver of customer satisfaction and firm market value. On the other hand, consumers punish firms that violate expected and communicated standards of CSR.
Objectives
This workshop aims to help you:
- Understand what CSR is and what elements impact stakeholder perceptions
- Link CSR to overall Corporate Reputations (CR)
- Explore links to your workplace's best practices, challenges, possibilities
- Leverage CSR, CR and employee engagement
- Design the fundamentals of CSR/CR programs
- Design the fundamentals of CSR, measuring CSR outcomes
- Define why it matters and how to get buy-in.
Outcomes
You will understand the process involved in building a reputation for effective CSR performance, with the potential to enhance your organisation's overall long-term reputation.
Strategic thinking is used as a tool for improving performance and you will develop an action plan for implementation in your own organisation. The expected results will be innovations in strategies, processes and products, and other improvements that would lead to enhanced performance and increased productivity and profits.
Overview
The workshop has four stages:
Stage 1
Pre-workshop activities. You will receive reading material and a simple personal assignment to identify opportunities and challenges in your current work environment.
Stage 2
The workshop adopts an action learning approach, where participants use existing organisational issues they have identified and draft strategic briefs to enhance CSR considerations. Short CSR ‘stories’ are used and developed during the session.
Stage 3
Participants develop an outline for their organisations' CSR/CR programs and present in teams.
Stage 4
Participants have the option to further develop their plans and submit them for review and feedback with the facilitator.
Course materials
Before the workshop, we'll email you readings and a template to identify current issues in operational areas of your organisation. You'll receive a customised workbook on the day.
Presenter
Tony Peloso teaches strategic thinking, strategy implementation, innovation and marketing in his role as a corporate educator at the QUT Business School. He has strong expertise in strategic thinking and business planning, innovation and creative processes, and leadership development. He has also taught undergraduate, postgraduate and MBA classes since 1997 at both QUT and Arizona State University in the USA.
His research and professional expertise include employee loyalty and engagement drivers, organisational climates, and the links between corporate reputation and Corporate Social Responsibility. He gained his PHD at QUT in the field of strategic marketing, exploring the organisational processes from leadership drivers of employee engagement and loyalty, and their impact of customer outcomes.
He develops and delivers leadership, strategy and corporate reputation development workshops for senior leaders in diverse industries, including media, the energy sector, professional services and government contexts.
Register
Registration closes 1 week before the workshop.
Cancellation
To cancel or change your registration, email Mickael Blanc.
If you cancel within 14 days of the event, you will be charged a cancellation fee of 20% of the full workshop price.
