Master of Business (Strategic Advertising)

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Overview

Early graduation options

You may be able to graduate sooner with:

  • Develop tradeable knowledge and strategic thinking to advance or change your career.
  • Study the elements of advertising, including understanding consumers, creative and media strategy, campaign planning and research.
  • Study copywriting and art direction, consumer behaviour, media strategy, contemporary issues in advertising, marketing and survey research.
  • Prepares you for a career as an advertising manager, planner or researcher, media sales representative or copywriter.
  • Complete in 3 semesters full-time or 6 semesters part-time.
Careers
  • Account Executive
  • Accountant
  • Advertising Professional
QUT course code BS16
Attendance Full time
Course duration 1.5 years full time
3 years part time
Start month February, July
Delivery On campus
  • Gardens Point
Faculty
  • QUT Business School
Course contact Enquire
CRICOS code059599K

Other courses you may be interested in


Details

The real world of advertising involves strategy, planning and creativity. If you are looking to freshen up your skills or move into advertising, QUT offers you a choice of programs with an opportunity to do both.

The strategic advertising major focuses on the management of the advertising function, including understanding consumers, creative and media strategy, campaign planning and research.

Career outcomes

As a QUT advertising graduate, you could work as an advertising manager, planning and controlling the advertising for your employer and liaising with advertising agencies. You may work as an advertising planner or researcher, or within the media as a sales representative or copywriter.

Careers in advertising agencies include account manager, creative manager, media buyer or in production roles.

Units

Recommended course combinations: Master of Business

You can consider a business minor in marketing, public relations or integrated marketing communication as well as a minor in creative advertising from the Creative Industries Faculty.

Example course units

  • Advertising Creative: Introduction
  • Advertising Creative: Copywriting and Art Direction
  • Consumer Behaviour
  • Contemporary Issues in Advertising
  • Media Strategy
  • Marketing and Survey Research
  • Strategies for Creative Advertising

Course design

Students are required to complete 144 credit points of units.

Entry requirements

Minimum academic requirements

Still not sure if you meet the entry requirements? Contact us.

Don't meet the academic requirements? We can help!

We offer pathway courses to help you meet the academic requirements for this course.

When you apply for this course, we'll recommend which pathway course you should enrol in.


Minimum English language requirements

Students must meet the English proficiency requirements.

IELTS (International English Language Testing System)
overall6.5
listening6.0
reading6.0
writing6.0
speaking6.0
TOEFL (Test of English as a Foreign Language)
overall90.0
listening20.0
reading20.0
writing20.0
speaking20.0

Don't have IELTS or TOEFL score you need? We can help!

We offer courses to improve your English and help you gain entry to this course.

When you apply for this course, we'll recommend which English course you should enrol in.

Haven't completed an IELTS or TOEFL test? We can help!

You can complete an IELTS test at our Kelvin Grove campus.

IELTS test

Additional entry requirements

An undergraduate degree or equivalent with a minimum Grade Point Average (GPA) of 4.0 (on a 7 point scale).

Pathways programs 

Pathways units are designed for academically qualified students who do not meet the language requirements.

The Postgraduate Business Pathway program allows international students who have obtained IELTS 6.0 with no sub-band lower than 5.0 to enter some majors of the Master of Business (BS16) and Master of Business Advanced (BS17) on the condition they undertake two Communication units (QCD111 and QCD211) in the first semester of their postgraduate business course. This option is applicable to following Majors: Strategic Advertising, Applied Finance, Events Marketing and Management, Integrated Marketing Communication, International Business, Marketing and Public Relations.

Course fees

Your actual fees may vary depending on which units you choose. All fees are based on current fixed fee prices. We review fees annually.

2012: $12000 (indicative) per Semester (subject to annual review)

Scholarships and financial support

You can apply for scholarships to help you with study and living costs.

View all scholarships

Apply

How to apply for Master of Business (Strategic Advertising)

You're ready to apply if you have:

  1. Found all the courses you want to apply for. You can apply for up to 3
  2. Checked important dates
    • Semester 1
      2012
      13 January 2012 - Final date for accepting applications (degree programs only) from offshore Assessment Level 3, 4 and 5 applicants. Student visa assessment levels are available.
      10 February 2012 - Final date for accepting applications (degree programs only) from offshore Assessment Level 1 and 2 applicants and onshore applicants. Student visa assessment levels are available.
    • Semester 2
      2012
      8 June 2012 - Final date for accepting applications (degree programs only) from offshore Assessment Level 3, 4 and 5 applicants. Student visa assessment levels are available.
      6 July 2012 - Final date for accepting applications (degree programs only) from offshore Assessment Level 1 and 2 applicants and onshore applicants. Student visa assessment levels are available.
  3. Checked you meet the entry requirements
  4. Checked costs and scholarships
  5. Checked if you're eligible for credit for prior learning
  6. Gathered supporting documents

All done? Then you're ready to apply.

Apply now

Enquire