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Overview
- Develop tradeable knowledge and strategic thinking to advance or change your career.
- Study contemporary issues in marketing, international marketing, survey research, product and service innovation, and strategic marketing management.
- Develop marketing management skills with a practical focus on domestic and international industries.
- Prepares you for a career as a business development manager, brand or product manager, marketing consultant or marketing manager.
- Complete in 3 semesters full-time or 6 semesters part-time.
| Careers |
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| QUT course code | BS16 |
| Attendance | Full time |
| Course duration | 1.5 years full time
3 years part time |
| Start month | February, July |
| Delivery |
On campus
|
| Faculty |
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| Course contact | Enquire |
| CRICOS code | 059599K |
Other courses you may be interested in
- Master of Advertising (Creative Advertising)
- Master of Business
- Master of Business (Integrated Marketing Communication)
- Master of Business (Integrated Marketing Communication) - Advanced
- Master of Business (Marketing) - Advanced
- Master of Business (Public Relations) - Advanced
- Master of Business (Strategic Advertising)
- Master of Business (Strategic Advertising) - Advanced
- Master of Business / Master of Business
- Master of Business / Master of Business Administration
- Master of Business Administration (MBA)
- Master of Business Advanced
Details
These courses are designed for marketing practitioners to freshen or further their skills, or for those seeking a career change to this field.
You will develop marketing management skills as they apply to a business with a practical focus on the identification of opportunities and threats in domestic and international industries; the development of marketing strategies, tactics and plans for such opportunities and threats; the ability to implement and monitor marketing strategies, tactics and plans and their effect on the organisation; and the consideration of new theories, concepts and techniques in marketing management.
Career outcomes
Marketing professionals are involved in the promotion and/or sales of an organisation’s goods or services. This includes the marketing of existing product lines, the development of new products to fulfil consumer needs, or the development of new markets for new or existing products.
Marketing is a vital component of businesses in all industries, as well as in government and nonprofit organisations. This course can lead to strategic roles such as business development managers, brand or product managers, marketing consultants or marketing managers.
Units
Example course units
- Contemporary Issues in Marketing
- Integrated Marketing Communication
- Marketing Internationally
- Marketing and Survey Research
- Product and Service Innovation
- Services Marketing
- Strategic Marketing Management
Course design
Students are required to complete 144 credit points of units.
Articulation
Students who have articulated from the Graduate Certificate in Business may receive advanced standing for 48 credit points.
All course structures
Here are the rest of the study plans.
Entry requirements
Minimum academic requirements
Still not sure if you meet the entry requirements? Contact us.
Don't meet the academic requirements? We can help!
We offer pathway courses to help you meet the academic requirements for this course.
- Accelerated Foundation
- Standard Foundation
- Extended Foundation
- University Certificate in Tertiary Preparation
When you apply for this course, we'll recommend which pathway course you should enrol in.
Minimum English language requirements
Students must meet the English proficiency requirements.
| IELTS (International English Language Testing System) | |
|---|---|
| overall | 6.5 |
| listening | 6.0 |
| reading | 6.0 |
| writing | 6.0 |
| speaking | 6.0 |
| TOEFL (Test of English as a Foreign Language) | |
|---|---|
| overall | 90.0 |
| listening | 20.0 |
| reading | 20.0 |
| writing | 20.0 |
| speaking | 20.0 |
Don't have IELTS or TOEFL score you need? We can help!
We offer courses to improve your English and help you gain entry to this course.
When you apply for this course, we'll recommend which English course you should enrol in.
Haven't completed an IELTS or TOEFL test? We can help!
You can complete an IELTS test at our Kelvin Grove campus.
Additional entry requirements
An undergraduate degree or equivalent in any field with an overall minimum grade point average (GPA) of 4.0 (on a 7 point scale).
Pathways programs
Pathways units are designed for academically qualified students who do not meet the language requirements.
The Postgraduate Business Pathway program allows international students who have obtained IELTS 6.0 with no sub-band lower than 5.0 to enter some majors of the Master of Business (BS16) and Master of Business Advanced (BS17) on the condition they undertake two Communication units (QCD111 and QCD211) in the first semester of their postgraduate business course. This option is applicable to following Majors: Strategic Advertising, Applied Finance, Integrated Marketing Communication, International Business, Marketing and Public Relations.
Course fees
Your actual fees may vary depending on which units you choose. All fees are based on current fixed fee prices. We review fees annually.
2012: $12000 (indicative) per Semester (subject to annual review)
Scholarships and financial support
You can apply for scholarships to help you with study and living costs.
Apply
How to apply for Master of Business (Marketing)
You're ready to apply if you have:
- Found all the courses you want to apply for. You can apply for up to 3
- Checked important dates
- Semester 1
201213 January 2012 - Final date for accepting applications (degree programs only) from offshore Assessment Level 3, 4 and 5 applicants. Student visa assessment levels are available.10 February 2012 - Final date for accepting applications (degree programs only) from offshore Assessment Level 1 and 2 applicants and onshore applicants. Student visa assessment levels are available. - Semester 2
20128 June 2012 - Final date for accepting applications (degree programs only) from offshore Assessment Level 3, 4 and 5 applicants. Student visa assessment levels are available.6 July 2012 - Final date for accepting applications (degree programs only) from offshore Assessment Level 1 and 2 applicants and onshore applicants. Student visa assessment levels are available. - Checked you meet the entry requirements
- Checked costs and scholarships
- Checked if you're eligible for credit for prior learning
- Gathered supporting documents
All done? Then you're ready to apply.
