Master of Business (Marketing)

Overview

• Develop tradeable knowledge and strategic thinking to advance or change your career.
• Study contemporary issues in marketing, international marketing, survey research, product and service innovation, and strategic marketing management.
• Develop marketing management skills with a practical focus on domestic and international industries.
• Prepares you for a career as a business development manager, brand or product manager, marketing consultant or marketing manager.
• Complete in 3 semesters full-time or 6 semesters part-time.
• Opportunity to attain two masters degrees by completing the international double masters program and using exchange studies.

Details

These courses are designed for marketing practitioners to freshen or further their skills, or for those seeking a career change to this field.

You will develop marketing management skills as they apply to a business with a practical focus on the identification of opportunities and threats in domestic and international industries; the development of marketing strategies, tactics and plans for such opportunities and threats; the ability to implement and monitor marketing strategies, tactics and plans and their effect on the organisation; and the consideration of new theories, concepts and techniques in marketing management.

Career outcomes

Marketing professionals are involved in the promotion and/or sales of an organisation’s goods or services. This includes the marketing of existing product lines, the development of new products to fulfil consumer needs, or the development of new markets for new or existing products.

Marketing is a vital component of businesses in all industries, as well as in government and nonprofit organisations. This course can lead to strategic roles such as business development managers, brand or product managers, marketing consultants or marketing managers.

International double masters program

If you would like to attain two internationally accredited masters in about the same time that it would normally take you to get one, you may consider our international double masters program. In an exchange study, you complete part of your degree at one of two leading institutions in Europe. Through cross-crediting of your course content, you are able to obtain the full degrees from both institutions – and you may be able to complete the double degree in the same time that it would take you to complete your QUT Master of Business program. For more information, visit international double degrees.

Units

Example course units

• Contemporary Issues in Marketing
• Integrated Marketing Communication
• Marketing Internationally
• Marketing and Survey Research
• Product and Service Innovation
• Services Marketing
• Strategic Marketing Management

Course design

Students are required to complete 144 credit points of units.

Articulation

Students who have articulated from the Graduate Certificate in Business may receive advanced standing for 48 credit points.

Entry requirements

An undergraduate degree or equivalent in any field with an overall minimum grade point average (GPA) of 4.0 (on a 7 point scale).

Pathways programs 

Pathways units are designed for academically qualified students who do not meet the language requirements.

The Postgraduate Business Pathway program allows international students who have obtained IELTS 6.0 with no sub-band lower than 5.0 to enter some majors of the Master of Business (BS16) and Master of Business Advanced (BS17) on the condition they undertake two Communication units (QCD111 and QCD211) in the first semester of their postgraduate business course. This option is applicable to following Majors: Strategic Advertising, Applied Finance, Integrated Marketing Communication, International Business, Marketing and Public Relations.

Course fees

Your actual fees may vary depending on which units you choose. All fees are based on current fixed fee prices. We review fees annually.

Scholarships and financial support

You can apply for scholarships to help you with study and living costs.

These scholarships are available for this course:

View all scholarships