Master of Business (Public Relations) - Advanced

Overview

• Develop tradeable knowledge and strategic thinking to advance or change your career.
• Study public relations theory and practice; problems and opportunities in communication; mass media strategy; planning, managing and evaluating public relations campaigns.
• Prepares you for a career as a public relations manager and consultant, special event manager, promotions manager, media adviser, information officer, or corporate communications officer.
• Further your studies beyond a Master of Business, incorporating a thesis, coursework, or a minor in another discipline.
• Graduate accredited by the Public Relations Institute of Australia.

Details

These courses are designed for practitioners to sharpen or further their skills, or for those seeking a career change to this field. The discipline studies are designed as a comprehensive survey of public relations. They provide an overview of the foundations of public relations theory and practice; problems and opportunities in communicating with the corporate audience; development of mass media strategy and tactics; and a systematic exploration of the planning, management and evaluation of public relations campaigns.

Career outcomes

Public relations specialists advise on how to manage and portray corporate and organisational identities. You will aquire professional communication skills for employment in corporate, government, consultancy and not-for-profit sectors. Our graduates enter the marketplace as public relations managers and consultants, special event managers, promotions managers, media advisers, information officers, and corporate communication officers.

Professional recognition

This course is accredited by the industry’s peak professional body, the Public Relations Institute of Australia, which provides access to professional education and career opportunities. Graduates of accredited courses are eligible for entry to professional levels of membership of the Institute. QUT maintains strong links with this body and a number of our teaching staff hold executive positions.

Units

Example course units

• Public Relations Management
• Public Relations Campaigns
• Community Consultation and Engagement
• Corporate and Investor Relations
• Corporate Media Strategy and Tactics
• Issues and Crisis Management
• Marketing and Survey Research

Course design

Students must undertake 192 credit points consisting of 144 credit points of prescribed units and 48 credit points of approved option (elective) units. Non-standardised course progression may result in unit selection difficulties. Students should contact the School of Advertising, Marketing and Public Relations for course progression advice.

Students who have completed an undergraduate degree in a Business related or other cognate degree directly related to the discipline area within the previous five years, may be eligible for exemptions up to a maximum of 48 credit points. For further information on exemptions, please refer to the Master of Business Advanced title page.

Some applicants may require unit substitution where they have studied the equivalent of some introductory units in their undergraduate qualification. Choice of unit substitution is subject to approval by the Subject Area Coordinator.

Course fees

Your actual fees may vary depending on which units you choose. All fees are based on current fixed fee prices. We review fees annually.

Scholarships and financial support

You can apply for scholarships to help you with study and living costs.

View all scholarships