Bachelor of Mass Communication

Overview

• Study the distribution of creative content on new media, television, radio, print, Internet, mobile technologies, movies, advertising, public relations and music.
• Investigate and map the local media sector for the industry-acclaimed Brisbane Media Map project.
• Gain experience through internships and work placements with government departments, media, advertising and public relations organisations.

Details

As media outlets diversify, expand and fracture into niches, individuals are increasingly immersed in media messages. Organisations grapple with a progressively more complex media environment in order to communicate with consumers in meaningful ways.

This flexible course provides you with expertise in two professional communication disciplines. You will choose two majors from advertising, international journalism, media and communication, public relations and entertainment industries*.

Why choose this course?

A breadth of skills across communication disciplines means graduates of this course are attractive to employers seeking to capitalise on new media opportunities.

You can tailor your studies to meet a specific career outcome or broaden your experience to create wider employment options. Electives allow you to include further units in your major study areas, or provide some colour with units from other areas of interest.

QUT boasts a genuine mix of real-world applications and an established academic reputation. Practical skills are taught within an informed theoretical context by staff who are actively engaged in leading-edge research.

Opportunities also exist for internships and work placements in a broad range of industry organisations. Students have completed placements with Queensland Investment Corporation, River Living, Flying Arts and Bare Publicity.

Career outcomes

Because of the variety offered by this course, graduates obtain employment in a range of occupations across public and private sector organisations. Potential employment opportunities include careers as a public relations specialist, media planner, copywriter, corporate communication consultant, specialist journalist, media production specialist, media adviser or event manager. Pathways are also available for honours and professional or research postgraduate studies.

Professional recognition

Depending on the choice of majors, graduates of the Bachelor of Mass Communication may satisfy the academic requirements for membership of the Advertising Institute of Australia or the Society of Business Communicators.

Units

Your course

Year 1

You will explore key concepts driving media and communication industries in the global new economy and be introduced to skills in your chosen professional areas of study including public relations, advertising, media and communication, journalism, and entertainment industries. You will apply your knowledge to communication activities and exercises which provide insight into the nature and scope of the industry sectors you will work in.

Year 2

Focusing on your major areas of study, you will undertake activities that enable you to apply your rapidly developing communication skills and knowledge of media industries. You will complete projects using industry-standard equipment and software, gaining experience in a range of tasks you will undertake as part of your professional life. You also begin to broaden your skill and knowledge base by selecting from a range of elective units.

Year 3

This capstone year focuses on the refinement of skills. Working individually and in teams, you will produce a portfolio of work, often for real-world clients, which showcases your project management, communication and creative talents. Work placement opportunities complement these activities and allow you to network with a range of industry leaders.

Entry requirements

Minimum academic requirements

Did you complete secondary school in Australia?

Course fees

Your actual fees may vary depending on which units you choose. All fees are based on current fixed fee prices. We review fees annually.

Scholarships and financial support

You can apply for scholarships to help you with study and living costs.

These scholarships are available for this course:

View all scholarships