Bachelor of Business (Marketing)

Overview

• Learn from industry professionals in market research and consumer behaviour, pricing and placement strategies, and the world of e-marketing and integrated communications.
• Opportunities for work placements in consultancies, government, corporate settings and community groups.
• Graduate eligible for membership of the Australian Marketing Institute, the Market Research Society of Australia, and the American Marketing Association.
• Prepares you for a career as an account executive, creative writer, market research manager, organisational communication specialist, publishing professional or events coordinator.

Details

Marketing has a pivotal role in business strategy. Successful brands such as Google, QANTAS and Microsoft rely heavily on marketing programs to ensure they stay in front of competitors and in the minds of customers.

Marketing is a broad discipline that encompasses creating new products, their packaging and contents, deciding where and how to sell them, and communicating with potential customers about their benefits.

You’ll gain a thorough understanding of the “4 Ps” of marketing—product, price, placement and promotion. You will delve into the revolutionary world of emarketing and integrated marketing communications. Based on industry case studies, you’ll learn how to use market research and consumer behaviour to guide campaigns.

You will apply your knowledge of marketing principles to industry-focused, real-world scenarios, allowing you to learn strategic marketing concepts such as brand portfolio, segmentation and positioning strategies, as well as operational marketing.

You will have the opportunity to test your skills and knowledge in a simulated environment and take a marketing plan from concept to implementation. With a team, you will create a real product, devise a detailed marketing plan and sell your product to other students at market days.

Work placement opportunities in consultancies, corporate settings, government and community groups are available. You’ll also have access to events run by professional bodies such as the Australian Marketing Institute, and opportunities to create your own career networks.

Career outcomes

QUT has been a leader in marketing education for more than 20 years, and our graduates are marketing professionals in a range of industries both locally and internationally, including:

• business development manager
• marketing communications officer
• market research
• product manager.

Professional recognition

You may meet the requirements for membership of the Australian Marketing Institute, the Market Research Society of Australia, the Australian Institute of Management, the American Marketing Association and the Australian Institute of Export.
This program is accredited by the Chartered Institute of Marketing.

Units

Marketing major units

• Consumer Behaviour
• Marketing and Audience Research
• Integrated Marketing Communication
• Marketing Planning and Management
• eMarketing Strategies
• Services Marketing
• International Marketing
• Strategic Marketing

Recommended complementary study areas

Extension option

• Marketing

Second major and minor options

• Advertising
• Public Relations
• Integrated Marketing Communication
• International Business
• International Logistics
• Management
• Economics
• Language

Additional minor options

• Sales
• Tourism and Entertainment Marketing

Course fees

Your actual fees may vary depending on which units you choose. All fees are based on current fixed fee prices. We review fees annually.

Scholarships and financial support

You can apply for scholarships to help you with study and living costs.

View all scholarships