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Overview
- Develop tradeable knowledge and strategic thinking to advance or change your career.
- Study the elements of advertising, including understanding consumers, creative and media strategy, campaign planning and research.
- Study copywriting and art direction, consumer behaviour, media strategy, contemporary issues in advertising, marketing and survey research.
- Prepares you for a career as an advertising manager, planner or researcher, media sales representative or copywriter.
- Complete in 3 semesters full-time or 6 semesters part-time.
| Careers |
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| QUT course code | BS16 |
| Attendance | Full time or Part time |
| Course duration | 1.5 years full time
3 years part time |
| Start month | February, July |
| Delivery |
On campus
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| Faculty |
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| Course contact |
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| CRICOS code | 059599K |
Other courses you may be interested in
Details
The real world of advertising involves strategy, planning and creativity. If you are looking to freshen up your skills or move into advertising, QUT offers you a choice of programs with an opportunity to do both.
The strategic advertising major focuses on the management of the advertising function, including understanding consumers, creative and media strategy, campaign planning and research.
Career outcomes
As a QUT advertising graduate, you could work as an advertising manager, planning and controlling the advertising for your employer and liaising with advertising agencies. You may work as an advertising planner or researcher, or within the media as a sales representative or copywriter.
Careers in advertising agencies include account manager, creative manager, media buyer or in production roles.
Units
Recommended course combinations: Master of Business
You can consider a business minor in marketing, public relations or integrated marketing communication as well as a minor in creative advertising from the Creative Industries Faculty.
Example course units
- Advertising Creative: Introduction
- Advertising Creative: Copywriting and Art Direction
- Consumer Behaviour
- Contemporary Issues in Advertising
- Media Strategy
- Marketing and Survey Research
- Strategies for Creative Advertising
Course design
Students are required to complete 144 credit points of units.
All course structures
Here are the rest of the study plans.
Entry requirements
An undergraduate degree or equivalent with a minimum Grade Point Average (GPA) of 4.0 (on a 7 point scale).
Course fees
Your actual fees may vary depending on which units you choose. All fees are based on current fixed fee prices. We review fees annually.
2012: $9900 (indicative) per Semester (subject to annual review)
FEE-HELP: loans to help you pay your course fees
You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.
Find out if you're eligible for a FEE-HELP loan
Scholarships and financial support
You can apply for scholarships to help you with study and living costs.
You may also be eligible for Centrelink payments
Apply
How to apply for Master of Business (Strategic Advertising)
You apply directly to QUT for all our postgraduate courses.
Are you ready to submit your application?
You're ready if you have:
- Found all the courses you want to apply for. You can apply for up to 3.
- Checked important dates.
- Checked you meet the entry requirements
- Checked course costs and if you're eligible for financial support
- Checked if you're eligible for credit for prior learning
- Collected supporting documents (see application form)
All done? Then you're ready to apply.
Application for postgraduate course admission form (PDF file, 273.67 KB)
