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Overview
- Develop tradeable knowledge and strategic thinking to advance or change your career.
- Study public relations theory and practice; problems and opportunities in communication; mass media strategy; and planning, managing and evaluating public relations campaigns.
- Prepares you for a career as a public relations manager and consultant, special event manager, promotions manager, media adviser, information officer, or corporate communications officer.
- Graduates are accredited by the Public Relations Institute of Australia.
- Opportunity to attain two masters degrees by completing the international double masters program and using exchange studies.
| QUT course code | BS16 |
| Attendance | Part-time or Full-time |
| Course duration | 1.5 years full-time
3 years part-time |
| Start month | 2013 February, July |
| Delivery |
On campus
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| Faculty |
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| Course contact |
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| CRICOS code | 059599K |
| Careers |
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Details
These courses are designed for practitioners to sharpen or further their skills, or for those seeking a career change to this field. The discipline studies are designed as a comprehensive survey of public relations. They provide an overview of the foundations of public relations theory and practice; problems and opportunities in communicating with the corporate audience; development of mass media strategy and tactics; and a systematic exploration of the planning, management and evaluation of public relations campaigns.
Career outcomes
Public relations specialists advise on how to manage and portray corporate and organisational identities. You will aquire professional communication skills for employment in corporate, government, consultancy and not-for-profit sectors. Our graduates enter the marketplace as public relations managers and consultants, special event managers, promotions managers, media advisers, information officers, and corporate communication officers.
Professional recognition
This course is accredited by the industry’s peak professional body, the Public Relations Institute of Australia, which provides access to professional education and career opportunities. Graduates of accredited courses are eligible for entry to professional levels of membership of the Institute. QUT maintains strong links with this body and a number of our teaching staff hold executive positions.
International double masters program
If you would like to attain two internationally accredited masters in about the same time that it would normally take you to get one, you may consider our international double masters program. In an exchange study, you complete part of your degree at one of two leading institutions in Europe. Through cross-crediting of your course content, you are able to obtain the full degrees from both institutions – and you may be able to complete the double degree in the same time that it would take you to complete your QUT Master of Business program. For more information, visit international double degrees.
Units
Example course units
- Public Relations Management
- Public Relations Campaigns
- Community Consultation and Engagement
- Corporate and Investor Relations
- Corporate Media Strategy and Tactics
- Issues and Crisis Management
- Marketing and Survey Research
Course design
Students are required to complete 144 credit points of units. Please refer to the course structures for information on specific unit requirements.
Articulation
Students who have articulated from the Graduate Certificate in Business may receive advanced standing for 48 credit points.
Entry requirements
An undergraduate degree or equivalent in any field with an overall minimum Grade Point Average (GPA) of 4.0 (on a 7 point scale).
Course fees
Your actual fees may vary depending on which units you choose. All fees are based on current fixed fee prices. We review fees annually.
2013: $10,200 (indicative) per 48 credit points (subject to annual review)
Student Services and Amenities Fee
You'll need to pay the Student Services and Amenities Fee (SSAF) as part of your course costs.
FEE-HELP: loans to help you pay your course fees
You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.
Find out if you're eligible for a FEE-HELP loan
Scholarships and financial support
You can apply for scholarships to help you with study and living costs.
These scholarships are available for this course:
You may also be eligible for Centrelink payments
Apply
How to apply for Master of Business (Public Relations)
You apply directly to QUT for all our postgraduate courses.
Are you ready to submit your application?
You're ready if you have:
- Found all the courses you want to apply for. You can apply for up to 3.
- Checked important dates.
- Checked you meet the entry requirements
- Checked course costs and if you're eligible for financial support
- Checked if you're eligible for credit for prior learning
- Collected supporting documents (see application form)
All done? Then you're ready to apply.
Application for postgraduate course admission form (PDF file, 362.47 KB)
