Bachelor of Business (Advertising)

Overview

• Develop skills in advertising, copywriting, media planning, advertising management, portfolio planning, and campaigns.
• Graduate eligible for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association and the Australian Direct Marketing Association.
• Prepares you for a career as an account executive, creative writer, media industry specialist, publishing professional, advertising strategist or research assistant.

Details

QUT offered the first comprehensive advertising degree in Australia and it is still a leader in its approach to innovative advertising education. This real-world program covers all areas of advertising operation, including account management, planning, media, creative and digital. It connects strongly with the advertising industry on a local level and with the advertising discipline internationally.

In this course, you will learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of the consumer.

You will also develop tactical skills in the key professional areas of advertising copywriting and media planning. On a more strategic level, you will learn about creating advertising campaigns and managing client–agency relationships.

In the capstone unit, Advertising Campaigns, you will work as part of a team to create a real-world advertising campaign. You will research a client’s advertising problem, identify strategies to solve it and deliver the creative solutions.

Studying advertising at QUT will equip you to begin a successful career in the creative and demanding world of advertising.

Career outcomes

QUT has a long-standing reputation for producing highly employable graduates. Our alumni work around the world in a range of rewarding careers in advertising, including:

• advertising account executive
• copywriter
• media buyer
• advertising strategist.

Professional recognition

You will meet the requirements for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association and the Australian Direct Marketing Association.

Units

Industry links

The advertising industry is a network, and one which QUT is strongly connected to. Our School of Advertising, Marketing and Public Relations interacts with the industry, sponsoring events and drawing from the industry a talented pool of guest lecturers.

Our lecturers have worked in the industry, and bring real-world experience and in-depth theoretical underpinnings to the classroom.

AMPed, the student association for QUT advertising, marketing and public relations students, is another link to the real world. Through AMPed you can access industry professionals, and find out about events run by professional bodies. It's also a great way to meet your peers, and create your own career networks.

Advertising major units

• Consumer Behaviour
• Marketing and Audience Research
• Advertising Theory and Practice
• Advertising Copywriting
• Media Planning
• Advertising Management
• Advertising Planning Portfolio
• Advertising Campaigns

Recommended complementary study areas

Second major and minor options

• Marketing
• Public Relations
• Integrated Marketing Communication
• Management
• International Business
• Language

Additional minor options

• Sales
• Tourism and Entertainment Marketing 

Entry requirements

Course fees

Your actual fees may vary depending on which units you choose. All fees are based on current fixed fee prices. We review fees annually.

HECS-HELP: loans to help you pay your course fees

You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.

Find out if you're eligible for a HECS-HELP loan

Scholarships and financial support

You can apply for scholarships to help you with study and living costs.

View all scholarships

You may also be eligible for Centrelink payments