Bachelor of Business (Advertising)

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Real graduate

'I completed a major in advertising, and am now the manager of Global Programs at Tribal DDB Worldwide in New York. I knew that I wanted to work internationally, but I was also looking for a business career that was creative and fun. Because the QUT lecturers have experience in the advertising industry, my course gave me the knowledge I needed to get a head start in a career in advertising.'

Kaya Lobaczewski

Guide to entry cut-offs

OP 9

Rank 82

Develop skills in advertising, copywriting, media planning, advertising management, portfolio planning, and campaigns.
Graduate eligible for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association and the Australian Direct Marketing Association.
Prepares you for a career as an account executive, creative writer, media industry specialist, publishing professional, advertising strategist or research assistant.

QTAC course code	413021
QUT course code	BS05
Attendance	Part-time or Full-time
Course duration	3 years full-time 6 years part-time
Start month	2013 February, July
Deferment	You can defer your offer and postpone the start of your course for one year.
Delivery	On campus Gardens Point
Faculty	QUT Business School
Course contact	Student Business Services (SBS) Admissions: Email: askqut@qut.edu.au Telephone: +61 7 3138 2000
CRICOS code	003491G
Careers	Account Executive Advertising Professional Computer Salesperson/Marketer Creative Writer Media Industry Specialist Publishing Professional Research Assistant

Other courses you may be interested in

Double degrees

QUT offered the first comprehensive advertising degree in Australia and it is still a leader in its approach to innovative advertising education. This real-world program covers all areas of advertising operation, including account management, planning, media, creative and digital. It connects strongly with the advertising industry on a local level and with the advertising discipline internationally.

In this course, you will learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of the consumer.

You will also develop tactical skills in the key professional areas of advertising copywriting and media planning. On a more strategic level, you will learn about creating advertising campaigns and managing client–agency relationships.

In the capstone unit, Advertising Campaigns, you will work as part of a team to create a real-world advertising campaign. You will research a client’s advertising problem, identify strategies to solve it and deliver the creative solutions.

Studying advertising at QUT will equip you to begin a successful career in the creative and demanding world of advertising.

Career outcomes

QUT has a long-standing reputation for producing highly employable graduates. Our alumni work around the world in a range of rewarding careers in advertising, including:

advertising account executive
copywriter
media buyer
advertising strategist.

Professional recognition

You will meet the requirements for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association and the Australian Direct Marketing Association.

Industry links

The advertising industry is a network, and one which QUT is strongly connected to. Our School of Advertising, Marketing and Public Relations interacts with the industry, sponsoring events and drawing from the industry a talented pool of guest lecturers.

Our lecturers have worked in the industry, and bring real-world experience and in-depth theoretical underpinnings to the classroom.

AMPed, the student association for QUT advertising, marketing and public relations students, is another link to the real world. Through AMPed you can access industry professionals, and find out about events run by professional bodies. It's also a great way to meet your peers, and create your own career networks.