Overview
The program provides a focal point for research on technological and non-technical innovation in the services sector encompassing marketing, management, economics and accounting disciplines.
It offers researchers a matched funding program, research support services including assistance with grant applications, literature reviews, data analysis, and editing, collaboration with other researchers, opportunities for ongoing projects, a sense of community and legitimacy, and assistance with bottom drawer syndrome.
Our strengths lie in robust links with industry; diversity of research skills within the research group; dissemination of outputs through high quality journals, international conferences and industry keynote addresses; impact on policy through reports to government; high qualifications, expertise and experience of staff; and international links
- Research leader
- Research team
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QUT
Professor Ian Lings
Professor Rebekah Russell-Bennett
Dr Lynda Andrews
Associate Professor Jennifer Bartlett
Dr Amanda Beatson
Dr Constanza Bianchi
Mr Michael Cox
Dr Kim Johnston
Dr Dominique Greer
Mrs Louise Kelly
Associate Professor Gayle Kerr
Dr Kerri-Ann Kuhn
Dr Edwina Luck
Dr John McDonnell
Professor Brett Martin
Dr Shane Mathews
Dr Gary Mortimer
Associate Professor Larry Neale
Dr Jon Silver
Dr Clinton Weeks
Dr Rumintha Wickramasekera
Abu Saleh - Organisational unit
- Lead unit School of Advertising, Marketing and Public Relations Other units
- Research area
- Service innovation and stakeholder engagement
Professor Judy DrennanProjects
Recognising the importance of services in national economies, projects examine customer service, service quality and innovation in online and offline service delivery, human resources in the services sector and services management. Studies investigate the adoption and diffusion of information technologies, new e-marketing strategies and the impact of mobile digital technology on service users.
Areas of research include:
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Technological innovation services research, electronic marketing including e-services, m-marketing, e-tailing, and self-service technologies
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User-focused services research, consumer misbehaviour, emotions in services consumption, loyalty in services, uptake and impact of new services technology, and consumer well-being
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Industry-focused services research, strategic issues in services, services management, relationship marketing, branding, social marketing, travel and tourism related services.
- M-gambling: a strategic social marketing approach to protect vulnerable consumers
- Do mature age consumers prefer dealing with mature age service providers? An investigation of the medical and financial service industries
- Services quality in the financial planning industry
- Consumer motives for complaining to a third party
- Moderating alcohol consumption in young males
- Employee and customer attitudes towards the new social marketing campaign
- Internal marketing and organisational change
- Advertising and gaming
