Fundraising

Overview

Fundraising research concerns itself with the process of solicitation of funds from the public for charitable and benevolent purposes. It includes the areas of planned giving such as bequests, payroll giving, pledges as well as direct mail, telephone, social media and face to face marketing. Research is also conducted into the regulation of fundraising, benchmarking of fundraising and annual fundraising surveys.

Research leader
Research team
QUT
Organisational unit
Lead unit Australian Centre for Philanthropy and Nonprofit Studies Other units
Research area
Nonprofit and Social Enterprise