Overview
The pace and diversity of change in the 21st century challenges contemporary business thinking at all levels. This program advances models and practice to build success in these dynamic markets. Projects include a focus in gaming, e-tailing, internationalisation, sport and entertainment industry development, e-health, tourism, social marketing, effective use of ICT, public transport development and mining.
- Research leader
- Research team
- QUT
- Organisational unit
- Lead unit School of Advertising, Marketing and Public Relations
- Research area
- Consumers and Markets
Dr Rumintha Wickramasekera
Dr John McDonnell
Dr Kerri-Ann Kuhn
Associate Professor Larry Neale
Dr Shane Mathews
Dr Lynda Andrews
Mr Michael Cox
Dr Alvin Tan
