Overview
This group aims to increase understanding of the social and cognitive processes underlying the behaviour of individual consumers and consumer groups to enhance business competitiveness. Our perspective will offer cutting-edge research from a team with expertise in marketing, psychology, management and tourism.
Innovative research will include work on individual differences, personality, associative memory and forgetting, and tourism branding to generate theory unique to the marketing, psychology and tourism literatures.
- Research leader
- Research team
- QUT External collaborators
- Organisational unit
- Lead unit QUT Business School
- Research area
- Consumers and Markets
Professor Brett Martin
Associate Professor Steven Pike
Dr Peter O'Connor
Dr Clinton WeeksPublications and output
Martin, Brett (2012) A stranger's touch : effects of accidental interpersonal touch on consumer evaluations and shopping time. Journal of Consumer Research, 39(1), pp. 174-184.
Pike, S. (2012). Destination positioning opportunities using personal values elicited through the Repertory Test and Laddering Analysis. Tourism Management. 33(1): 100-107.
Martin, Brett, Lee, Michael Shyue Wai, & Lacey, Charlotte (2011) Countering negative country of origin effects using imagery processing. Journal of Consumer Behaviour, 10(2), pp. 80-92.
Pike, S., Murdy, S. & Lings, I. (2011). Visitor relationship orientation of destination marketing organisations. Journal of Travel Research. 50(4): 443-453.
Bianchi, C., & Pike, S. (2011). Antecedents of attitudinal destination loyalty in a long-haul market: Australia's brand equity among Chilean consumers. Journal of Travel & Tourism Marketing. 28(7): 736-750.
Martin, Brett & Gnoth, Juergen (2009) Is the Marlboro man the only alternative? The role of gender identity and self-construal salience in evaluations of male models. Marketing Letters, 20(4), pp. 353-367.
Martin, Brett, Gnoth, Juergen, & Strong, Carolyn (2009) Temporal construal in advertising : the moderating role of temporal orientation and attribute importance in consumer evaluations. Journal of Advertising, 38(3), pp. 5-19.
Pike, S. (2009). Destination brand positions of a competitive set of near-home destinations. Tourism Management. 30(6) : 857-866.
Pike, S. & Schultz, D. E. (2009). Tourism research - how is it relevant? Tourism Recreation Research. 34(3): 326-328.
Martin, Brett, Wentzel, Daniel, & Tomczak, Torsten (2008) Effects of susceptibility to normative influence and type of testimonial on attitues toward print advertising. Journal of Advertising, 37(1), pp. 29-43.
Pike, S. (2008). Destination Marketing: An Integrated Marketing Communications Approach. Burlington, MA: Butterworth-Heinemann.
Pike, S. (2007). Consumer-based brand equity for destinations: Practical DMO performance measures. Journal of Travel & Tourism Marketing. 22(1): 51-61.
Pike, S. (2006). Destination decision sets: A longitudinal comparison of stated destination preferences and actual travel. Journal of Vacation Marketing. 12(4): 319-328.
Martin, Brett, Sherrard, Michael, & Wentzel, Daniel (2005) The role of sensation seeking and need for cognition on web-site evaluations : a resource-matching perspective. Psychology and Marketing, 22(2), pp. 109-126.
